Articles of Thijs Algra

Thijs Algra works as a consultant at Omnia Retail. Before coming to Omnia, he gained experience working as a Pricing Analyst at Bol.com and Rocket Internet. Thijs holds a MSc degree in Financial Economics from Erasmus University.

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Thijs Algra

Improve your buying, supply chain and marketing with pricing insights

As a retailer, the only way to reach your full potential is to apply data-driven pricing. Otherwise you’ll be paying too much for your products, holding too much stock and wasting money on marketing. Using three ... Read more

Four ways to use dynamic pricing to prevent a race to the bottom

As a retailer, you’d prefer not to see your competitors undercut your prices. But at the same time, you want to avoid a race to the bottom at all costs. In this article, we explain four ways that you can use intelligent ... Read more

Boost sales by incorporating weather changes into your pricing and marketing decisions

The effect of the weather on retail sales cannot be underestimated. The recent spell of hot weather in the UK and most of Europe has certainly had an impact on retail performance across various sectors. However, several ... Read more

Unlocking the pricing data potential: make better buying and marketing decisions

Well-managed companies recognize the critical role pricing plays in driving performance. A foundation (e.g. organization’s structure) that underpins excellence in pricing is key to realizing its full potential. However, ... Read more

Dynamic Pricing: relevant for every retailer?

Prices from large retailers are rarely static anymore. More often, retailers make use of dynamic pricing: they use intelligent software to adjust prices multiple times a day. Prices may be automatically adjusted when, ... Read more

How to avoid a race to the bottom with dynamic pricing

  With today’s pricing transparency, price has become one of consumers’ key purchase decision factors. Retailers navigate a tricky path when it comes to pricing: they don’t want to be undercut by competitors and lose ... Read more