Thijs Algra

Articles of Thijs Algra

Thijs Algra works as a consultant at Omnia Retail. Before coming to Omnia, he gained experience working as a Pricing Analyst at Bol.com and Rocket Internet. Thijs holds a MSc degree in Financial Economics from Erasmus University.

4 Categories Where Dynamic Pricing is on the Rise

As mobile shopping, the demand for omnichannel experiences, and the number of products increases across ...
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Improve your buying, supply chain and marketing with pricing insights

As a retailer, the only way to reach your full potential is to apply data-driven pricing. Otherwise you’ll be ...
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Four ways to use dynamic pricing to prevent a race to the bottom

As a retailer, you’d prefer not to see your competitors undercut your prices. But at the same time, you want ...
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Boost sales by incorporating weather changes into your pricing and marketing decisions

The effect of the weather on retail sales cannot be underestimated. The recent spell of hot weather in the UK ...
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Unlocking the pricing data potential: make better buying and marketing decisions

Well-managed companies recognize the critical role pricing plays in driving performance. A foundation (e.g. ...
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Dynamic Pricing: Relevant for Every Retailer?

Prices from large retailers are rarely static anymore.   More often, retailers make use of dynamic pricing: ...
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How to avoid a race to the bottom with dynamic pricing

  With today’s pricing transparency, price has become one of consumers’ key purchase decision factors. ...
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