Understanding and Using Market Penetration Strategies
Did you start a brand to see it lose momentum or market share to competitors? It’s a silly question to ask owners yet a ...
Direct to Consumer
Price Points Podcast EP 2: Why Should Brands Differentiate Their Assortments
How important is a brand's assortment to its D2C strategy? In this interview with Hidde Roeloffs Valk from Omnia ...
Price Points Podcast EP 1: What Do Brands Need for a Successful D2C Strategy?
What do brands need for a successful D2C strategy? Learn more in this interview with Jasper Wiercx, Solutions ...
How Brands can Differentiate their Assortments for Better Relationships with Retailers
Whether you are transitioning into the direct-to-consumer (D2C) sphere, or simply want to build a better relationship ...
3 Things Brands Need for a Successful D2C Strategy
A new trend in retail is the rise of the number of brands entering the direct-to-consumer (D2C) space.
Why are More Brands Going Direct-to-Consumer? A Special Interview with A.T. Kearney
Why are more brands going direct-to-consumer (D2C), and how can brands use dynamic pricing to succeed in this new ...
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