Price Points by Omnia Retail

In Omnia's Pricing Blog, our pricing experts cover all the latest trends, Omnia pricing events, customer insights and pricing strategies.

10.10.2023

The Shape of D2C in 2023: How Established Brands and DNVBs Are Finding Success in E-Commerce

Is there anything that pairs better than e-commerce and direct-to-consumer (D2C) sales? With e-commerce, companies remove the inconvenience of having to go to a physical store, and products are shipped right to the consumer’s doorstep. D2C sales models are the perfect pairing: With all middlemen removed, the seller has total control over the customer experience. In 2023, both established brands and digital native vertical brands (DNVB) are pursuing D2C strategies across a huge range of e-commerce verticals. In this article, we’ll highlight three especially interesting and competitive verticals in e-commerce – Electronics, Sports and Home & Living – and look at the current state of D2C businesses within these categories.

Dynamic Pricing, Direct to Consumer, eCommerce

22.06.2023

How do brands become and stay relevant?

Are there any brands you used to love as a kid that are no longer around? What about brands that have lasted from before your childhood until the present day? Looking at the differences between these long-established brands and the ones that didn’t last can offer valuable insight for today’s brands: How do you become and stay relevant long into the future? What is the difference between Nokia or Blackberry, who were extremely popular in the early 2000s in the mobile telecommunications category but couldn’t evolve to keep up with the market, and Apple or Samsung, who are the current market leaders to this day? In this article, Omnia identifies some key lessons to be learned from established brands that have stayed relevant over time, as well as highlighting some real-world success stories.

Marketing, Omnichannel Retail, Direct to Consumer

21.03.2023

Why Brands Should Curate Their Product Assortment

The direct-to-consumer (D2C) wave continues to sweep across the world of e-commerce, but unlike early examples of D2C brands who started out that way, we are seeing more companies add DTC sales to existing retail strategies. This can be an exciting way to diversify sales channels, reach new potential customers, and boost revenue. It also creates the challenge of brands “competing” with their own retailers, which may be detrimental to the brand-retailer relationship, as well as their product’s overall pricing and competitiveness in the market. To mitigate this risk, brands can differentiate product assortments between their DTC and retail sales channels. According to McKinsey, those who get the product assortment right “enjoy more sales, higher gross margins, leaner operations, and most importantly, more loyal customers.” To help brands understand the importance of assortment differentiation, Omnia explores the various types, their benefits, and how price fits into the strategy.

Direct to Consumer, E-Commerce

02.03.2022

Is this the end for e-commerce merchants as brands take the lead?

“Are retailers and brands like Decathlon, Nike and others changing the current narrative to better suit the needs of customers and their profit margins, blurring the lines between brand and retailer?”

Direct to Consumer

23.02.2021

Understanding and Using Market Penetration Strategies

Did you start a brand to see it lose momentum or market share to competitors? It’s a silly question to ask owners yet a number of brands make mistakes within their chosen market. At times, it’s not a matter of what you’re doing but what a brand is not doing that impedes opportunity for growth. That’s where market penetration strategies come to play. What’s a common characteristic of powerful brands? They increase market share and continue to seize opportunity. But, realizing business success requires a continual growth strategy. In this guide, you’ll learn how to: Gain a better understanding of market penetration strategies Read market penetration examples Get tips regarding the best marketing penetration strategies

Pricing Strategies, Direct to Consumer

14.10.2020

The shift to Direct to Consumer

Pricing Strategies, Direct to Consumer

13.10.2020

Price Points Podcast EP 2: Why Should Brands Differentiate Their Assortments

How important is a brand's assortment to its D2C strategy? In this interview with Hidde Roeloffs Valk from Omnia Retail, we dive into assortments and uncover how they are an essential tool in a modern e-commerce...

Pricing Strategies, Direct to Consumer, Podcast

13.10.2020

Price Points Podcast EP 1: What Do Brands Need for a successful D2C Strategy?

What do brands need for a successful D2C strategy? Learn more in this interview with Jasper Wiercx, Solutions Consultant at Omnia Retail

Pricing Strategies, Direct to Consumer, Podcast

21.06.2019

Brands Can Differentiate Assortments to Improve Retailer Relationships

Whether you are transitioning into the direct-to-consumer (D2C) sphere, or simply want to build a better relationship with your retail customers, your assortment is the key to making your brand stand out from the rest of the competition. In fact, it’s the ultimate do-it-all tool that helps you build a better brand experience, get consumer data, improve your relationships with retail customers, and more. But how do you make your assortment the ultimate tool in your toolbox? In this post, we’ll explore differentiated assortments — what they are, how brands can use them, examples, and more — and give you some actionable tips on building assortment strategies that make your brand shine. Curious? Keep reading to learn more.

Dynamic Pricing, Direct to Consumer

13.06.2019

3 Things Brands Need for a Successful D2C Strategy

A new trend in retail is the rise of the number of brands entering the direct-to-consumer (D2C) space.

Retail Trends & Research, Direct to Consumer, Popular

06.06.2019

Why are More Brands Going Direct-to-Consumer? A Special Interview with A.T. Kearney

Why are more brands going direct-to-consumer (D2C), and how can brands use dynamic pricing to succeed in this new arena? This week we have a special interview to uncover the answers to these questions. I sat down with three industry experts: Roger van Engelen, and Jean-Paul Savelkoul, Management Consultants at our partner A.T. Kearney, and Jasper Wiercx, Solutions Consultant at Omnia Retail, to learn about brands, the direct-to-consumer world, and more.

Dynamic Pricing, Retail Trends & Research, Direct to Consumer