Topic Pricing

What's the Difference Between Dynamic and Personalized Pricing?

When it comes to automated pricing, retailers have several different strategies to choose from.   Two of the most popular, however, are dynamic and personalized pricing strategies. Both capture the power of big data to ... Read more

4 Ways Omnia Helps You Get the Most Out of Black Friday

Black Friday is growing in importance around the world.   In the Netherlands alone, interest in the retail holiday grew 2,000% from 2012-2017. And with over 70% of shoppers in the U.S., U.K., Germany, and Canada aware ... Read more

5 ways to measure the ROPO effect

In the retail market there is an increasing amount of attention around the so-called ROPO effect, or the Research Online Purchase Offline effect. This is not strange when you understand more than half of the offline ... Read more

Improve your buying, supply chain and marketing with pricing insights

As a retailer, the only way to reach your full potential is to apply data-driven pricing. Otherwise you’ll be paying too much for your products, holding too much stock and wasting money on marketing. Using three ... Read more

Four ways to use dynamic pricing to prevent a race to the bottom

As a retailer, you’d prefer not to see your competitors undercut your prices. But at the same time, you want to avoid a race to the bottom at all costs. In this article, we explain four ways that you can use intelligent ... Read more

Boost sales by incorporating weather changes into your pricing and marketing decisions

The effect of the weather on retail sales cannot be underestimated. The recent spell of hot weather in the UK and most of Europe has certainly had an impact on retail performance across various sectors. However, several ... Read more

Unlocking the pricing data potential: make better buying and marketing decisions

Well-managed companies recognize the critical role pricing plays in driving performance. A foundation (e.g. organization’s structure) that underpins excellence in pricing is key to realizing its full potential. However, ... Read more

Five steps to successfully implement Dynamic Pricing

Starting Dynamic Pricing can seem a bit overwhelming. There are loads of options and functionalities, which can lead to choice overload. At Omnia, we advise users to have a clear pricing strategy before fully ... Read more

Price: the Most Important P in the Marketing Mix

 In school, we learn that there are 7 Ps in the marketing mix: product, place, people, process, physical evidence, promotion, and price. Read more

Dynamic Pricing: relevant for every retailer?

Prices from large retailers are rarely static anymore. More often, retailers make use of dynamic pricing: they use intelligent software to adjust prices multiple times a day. Prices may be automatically adjusted when, ... Read more