Topic Pricing

Boost sales by incorporating weather changes into your pricing and marketing decisions

The effect of the weather on retail sales cannot be underestimated. The recent spell of hot weather in the UK and most of Europe has certainly had an impact on retail performance across various sectors. However, several ... Read more

Unlocking the pricing data potential: make better buying and marketing decisions

Well-managed companies recognize the critical role pricing plays in driving performance. A foundation (e.g. organization’s structure) that underpins excellence in pricing is key to realizing its full potential. However, ... Read more

Five steps to successfully implement Dynamic Pricing

Starting Dynamic Pricing can seem a bit overwhelming. There are loads of options and functionalities, which can lead to choice overload. At Omnia, we advise users to have a clear pricing strategy before fully ... Read more

Price: the most important P in the marketing mix

 In 2017, 60% of global shoppers preferred to buy consumer goods online. 73% of Chinese shoppers preferred to buy toys online. Statistics like these make clear how much the retail landscape of today has changed. ... Read more

Dynamic Pricing: relevant for every retailer?

Prices from large retailers are rarely static anymore. More often, retailers make use of dynamic pricing: they use intelligent software to adjust prices multiple times a day. Prices may be automatically adjusted when, ... Read more

How to avoid a race to the bottom with dynamic pricing

  With today’s pricing transparency, price has become one of consumers’ key purchase decision factors. Retailers navigate a tricky path when it comes to pricing: they don’t want to be undercut by competitors and lose ... Read more

How Blue Mango Interactive used Omnia to win the Dutch Search Award

If you are a current user of Omnia, you know that pricing and marketing are two sides of the same coin. If a product is priced is too low, it cannot carry the marketing cost needed to sell - indicating the need to ... Read more

Tips & Tricks - Easily analyze Marketing and Pricing in Omnia

Due to complete price transparency in online comparison shopping engines and marketing channels such as Google Shopping, consumers can directly compare prices between competing retailers. It’s even possible to sort by ... Read more

5 Ways To Measure ROPO Effect [INFOGRAPHIC]

In the retail market there is an increasing amount of attention around the so-called ROPO effect, or the Research Online Purchase Offline effect. This is not odd when you understand more than half of the offline sales ... Read more

Dynamic Pricing is also possible in physical stores: here’s how

More and more e-commerce players use dynamic pricing to automate pricing to grow sales and contribution margin. This leads to frequent price changes on their entire stock with some products even getting repriced ... Read more