Price Points by Omnia Retail

01.04.2021
Winners vs. losers part II: the optimal price ratio depends on category elasticity
In this thread we are investigating and ultimately uncovering what everybody wants to know: when it comes to pricing, what separates the winners from the losers. Last time we covered price change frequency and why it is...

02.03.2021
Winners vs. losers: how important is the price change frequency?
Value based pricing, price change frequency, marketing cost incorporation, elasticity calculation.... There is an abundance of factors to take into consideration and an unlimited number of strategies related to pricing....

04.10.2018
5 Ways to Measure the ROPO Effect
In the retail market there is an increasing amount of attention around the so-called ROPO effect, or the Research Online Purchase Offline effect. This is not strange when you understand more than half of the offline...

22.06.2018
Half the Money you Spend on Google Shopping is Wasted; Omnia Shows you Which Half
John Wanamaker (1838-1922) - marketing pioneer - famously coined the phrase: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Surely, you must be thinking this phrase is...

18.01.2018
How Blue Mango Interactive used Omnia to Win the Dutch Search Award
If you are a current user of Omnia, you know that pricing and marketing are two sides of the same coin. If a product is priced is too low, it cannot carry the marketing cost needed to sell - indicating the need to...

09.08.2017
5 Ways To Measure ROPO Effect [INFOGRAPHIC]
In the retail market there is an increasing amount of attention around the so-called ROPO effect, or the Research Online Purchase Offline effect. This is not odd when you understand more than half of the offline sales...

28.02.2017
Get the Most Out of Facebook Dynamic Ads with Omnia Dynamic Marketing
The world’s largest social network keeps expanding. With over a billion monthly active users, Facebook provides great marketing potential for any business. Because the platform is well aware of this fact, it is...
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