Articles of Lupko Pot

Lupko is Consultant at Omnia Retail. He holds a MSc degree in International Management (cum laude) from ESADE Business School.

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Lupko Pot

5 ways to measure the ROPO effect

In the retail market there is an increasing amount of attention around the so-called ROPO effect, or the Research Online Purchase Offline effect. This is not strange when you understand more than half of the offline ... Read more

Half the money you spend on Google Shopping is wasted; Omnia shows you which half

John Wanamaker (1838-1922) - marketing pioneer - famously coined the phrase: “ Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Surely, you must be thinking, this phrase is ... Read more

How Blue Mango Interactive used Omnia to win the Dutch Search Award

If you are a current user of Omnia, you know that pricing and marketing are two sides of the same coin. If a product is priced is too low, it cannot carry the marketing cost needed to sell - indicating the need to ... Read more

5 Ways To Measure ROPO Effect [INFOGRAPHIC]

In the retail market there is an increasing amount of attention around the so-called ROPO effect, or the Research Online Purchase Offline effect. This is not odd when you understand more than half of the offline sales ... Read more

Get the most out of Facebook Dynamic Ads with Omnia Dynamic Marketing

The world’s largest social network keeps expanding. With over a billion monthly active users, Facebook provides great marketing potential for any business. Because the platform is well aware of this fact, it is ... Read more