Lupko Pot

Lupko is Consultant at Omnia Retail. He holds a MSc degree in International Management (cum laude) from ESADE Business School.

Winners vs. losers part II: the optimal price ratio depends on category elasticity

In this thread we are investigating and ultimately uncovering what everybody wants to know: when it comes to pricing, ...

Winners vs. losers: how important is the price change frequency?

Value based pricing, price change frequency, marketing cost incorporation, elasticity calculation.... There is an ...

5 Ways to Measure the ROPO Effect

In the retail market there is an increasing amount of attention around the so-called ROPO effect, or the Research ...

Half the Money you Spend on Google Shopping is Wasted; Omnia Shows you Which Half

John Wanamaker (1838-1922) - marketing pioneer - famously coined the phrase: “ Half the money I spend on advertising ...

How Blue Mango Interactive used Omnia to Win the Dutch Search Award

If you are a current user of Omnia, you know that pricing and marketing are two sides of the same coin. If a product is ...

5 Ways To Measure ROPO Effect [INFOGRAPHIC]

In the retail market there is an increasing amount of attention around the so-called ROPO effect, or the Research ...

Get the Most Out of Facebook Dynamic Ads with Omnia Dynamic Marketing

The world’s largest social network keeps expanding. With over a billion monthly active users, Facebook provides great ...

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