Price Points by Omnia Retail

In Omnia's Pricing Blog, our pricing experts cover all the latest trends, Omnia pricing events, customer insights and pricing strategies.

14.12.2023

Black Friday sales increase, but holiday spending looks shaky

Consumers showed their resilience once more for Black Friday 2023 amid global economic turmoil as sales increased across multiple channels, categories and markets. Shopify and Adobe all shared positive year-on-year increases: Shopify reported a 22% increase in sales from brands using its platform while Adobe Analytics shared a 7.7% increase in e-commerce sales over the total Black Friday weekend. In addition, year-on-year foot traffic for brick-and-mortar stores also saw an increase, albeit a small one, of 1.5% on Black Friday weekend.

Pricing Strategies, Shopping Holidays, eCommerce, Pricing, Black Friday

23.03.2023

E-commerce Discounts: Types, Benefits, and Best Practices In 2026

Considering that mobile sales hit $142.7 billion last holiday season, that's 56.1% of all online purchases happening on smartphones. Meanwhile, a third of shoppers are now using AI tools to comparison-shop in real-time, and 74% say they're watching every dollar more carefully than before. Everything has changed, but the good news is that strategies are adaptable, and some retailers have figured out the new math. Successful pricing teams use discount strategies that actually build customer value instead of just bleeding margin. We put together the latest, most impactful examples, pulled the latest data, and found out what will actually move the needle in 2026. This guide breaks down what's actually working in 2026, with real numbers from retailers who are winning (and losing) at the discount game.

Pricing Strategies, Retail Trends & Research, Shopping Holidays, Pricing, E-Commerce

01.12.2022

Christmas Gifts in 2022: A Conundrum of sustainability and capitalism

A large part of the festive season is buying gifts for friends and family, as well as ourselves, with the November to January period being retail’s most profitable and chaotic time of the year. With inflation and the increased cost of living causing drawbacks in spending in the European and UK market since February, retailers and e-commerce players alike have been anticipating the gifting season to boost yearly sales and revenue. Something that retailers also have to contend with each year is new gifting trends, basket loading, and increased returns; creating a tornado where retailers try to meet consumer demands as well as keep their heads above water regarding returns and sustainability efforts. Ahead of the festive season, we’re exploring gifting trends, how e-commerce and brick-and-mortar stores can better manage returns, and other aspects of this time period.

Shopping Holidays, Consumer Behaviour

23.11.2022

Black Friday 2022: Our predictions and recommendations

Shopping Holidays, Consumer Behaviour, Black Friday

20.10.2022

As retail awaits higher spending this festive season, brick+mortar enjoys a comeback

Shopping Holidays, Consumer Behaviour

30.12.2020

Amazon is closing in on Dutch competitors

In short: Web giant Amazon is putting Dutch web stores under pressure with rock bottom prices. Thousands of popular products are 7% to almost 18% cheaper at Amazon than at competitors such as Bol.com and Coolblue. At the level of the individual articles, large Dutch web shops regularly compete with Amazon. There are several indications that Amazon's market share is growing. You can find a link to the original Dutch articles below this translation.

Retail Trends & Research, Amazon, Shopping Holidays, Featured

19.11.2020

Holiday Playbook 2020

E-retail sales eclipsed $3.5 trillion in 2019 and Cyber Monday sales hit 9.4 billion. The ecommerce trend continues to dazzle retailers who are excited to offer goods yet struggle competing with behemoths like Amazon.

Retail Trends & Research, Shopping Holidays

18.11.2020

Holiday Playbook 2019

When it comes to Black Friday, your price matters a lot. In fact, according to Google, pricing and promotions are 13% more influential in the week leading up to the third Friday in November.

Retail Trends & Research, Shopping Holidays

06.12.2019

What 3,903 Products can Teach us About Cyber Week Discounts

While Black Friday has traditionally only been the last Friday of every November, an increasing number of retailers and brands are starting sales much earlier. This trend of starting sales as early as the Monday before Black Friday is known as “Cyber Week” or “Black Friday Week.” The sales are getting bigger, the week is growing longer, and consumer anticipation of the event is growing. And the tactic seems to be working. BBC reported that Black Friday 2019 gave retailers a “welcome boost” this year. As reporter Ian Westbrook writes, Barclaycard, which processes nearly £1 of every £3 spent in the UK, says that sales volumes from 25 November to 2 December were up 7.1% compared with 2018, while sales value rose by 16.5%. The UK isn’t the only country where records shattered this year. In the United States shoppers spent 7.4 billion dollars, the most ever on Black Friday and the second-highest spending record ever, only slightly trailing 2018’s Cyber Monday record. So while Black Friday’s popularity is clearly growing, and Cyber Week becomes more important, many consumers want to know...are the deals actually that great?

Pricing Strategies, Retail Trends & Research, Shopping Holidays

14.11.2019

Take Control of Black Friday with These 3 Pricing Tips from the Experts

Is Black Friday even worth it? That’s a question that many retailers and brands ask themselves around this time of year. Is it worth all the trouble? The early starts. The late nights. The number crunching. The price watching. The long days and the short rests in between...Black Friday is stressful and resource-consuming... So is it even worth it? The answer is a resounding yes — if you’re strategic about it.

Dynamic Pricing, Pricing Strategies, Shopping Holidays, Black Friday

08.03.2019

How Retail Seasonality is Changing

The seasons have always been a powerful influencer of retail, but do they still matter with the rise of e-commerce? In short: yes, the seasons still influence retail. Though the type of influence is changing drastically. In this post, we’ll explore this “new” seasonality brought in the rise of e-commerce, and examine how you can adjust your strategies to match these changes.

Dynamic Pricing, Pricing Strategies, Shopping Holidays

31.01.2019

3 Ways Retailers Can Prepare For Valentine's Day

It’s almost February, which means the first major retail holiday in many countries is just a few short weeks away. Valentine’s Day, which dates all the way back to Roman traditions, is a holiday devoted to love, experiences, and gifts. The holiday is changing rapidly though, and if you’re wondering how to change your retail business with it, you’re not alone. How can retailers prepare for Valentine’s Day 2019? This year, the key is to focus heavily on customer experiences — both in your store and offline. In this post, we’ll give you 3 practical tips on how you can prepare for the holiday.

Marketing, Pricing Strategies, Shopping Holidays

21.11.2018

How to Avoid a Price War on Black Friday

There is growing frustration among shops about Black Friday. This is most notable in the fashion industry, because of a consumer tendency to purchase several items of clothing at a discounted price, try the clothes on at home, then return 14 of the 15 pieces to the store. This phenomenon makes the holiday frustrating for several reasons: It clogs up the distribution network and overwhelms mail rooms around the world It fuels customer frustration when they need to wait for their products because of this pipeline error It falsely inflates retailers’ sales from the day and shows inaccurate stock levels Because of these frustrations, several retailers in the U.K. have chosen to forego the sales holiday this year. And since some evidence suggest that consumer trust in the holiday is declining, it might seem like Black Friday is a passing fad. So why should retailers continue participating in Black Friday?