A Whitepaper for Brands Considering or Currently Navigating a DTC Transition.

The direct-to-consumer (DTC or D2C) model offers brands significant opportunities to improve profitability, deepen customer relationships, and gather rich consumer insights. 

However, the shift to DTC is not without risk, particularly for brands with established wholesale and retail networks. Broad distribution without pricing controls can lead to widespread price erosion, harming retailer margins and brand reputation.

This whitepaper provides:

• A comprehensive roadmap for brands transitioning to Direct-to-Consumer (DTC)
• How to prevent price erosion
• How to manage channel conflict
• How to build a sustainable DTC business