Articles of Hidde Roeloffs Valk

Hidde is a consultant at Omnia Retail. Before coming to Omnia, Hidde gained experience working as a consultant at Simon-Kucher & Partners. He holds a MSc degree in Finance from the University of Amsterdam.

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Hidde Roeloffs Valk

How to Define Your Commercial Objective

In our blog Five Steps to Successfully Implement Dynamic Pricing, we encouraged you to start by defining your company’s commercial objective.   But how do you determine your business goals? And how do those goals relate ... Read more

5 Benefits of Electronic Shelf Labels

Retail is one of the most innovative industries out there.   In recent years, one of the most interesting changes to hit the industry has been Electronic Shelf Labels (ESLs). These “electronic” versions of price tags ... Read more

Five Steps to Successfully Implement Dynamic Pricing

Getting started with dynamic pricing can feel overwhelming. There are loads of options and functionalities, which can lead to choice overload.   A successful dynamic pricing setup relies on 5 core steps:   Define your ... Read more

Tips & Tricks - Easily analyze Marketing and Pricing in Omnia

Due to complete price transparency in online comparison shopping engines and marketing channels such as Google Shopping, consumers can directly compare prices between competing retailers. It’s even possible to sort by ... Read more

3 Dynamic Pricing Methods & How to Implement Them in Omnia

The rise of e-commerce has led to a greater assortment of retailers. In addition, the internet has greatly increased price transparency in the market, which in turn has increased the frequency of price changes.   The ... Read more