Price Points by Omnia Retail

In Omnia's Pricing Blog, our pricing experts cover all the latest trends, Omnia pricing events, customer insights and pricing strategies.

04.06.2025

How Tariffs Shape Consumer Behavior and Brand Loyalty

Economic headwinds are nothing new in retail, and like past crises, they’re pushing retailers and brands to recalibrate pricing strategies. Today’s market shifts, driven by imposed tariffs, go beyond cost absorption, signaling deeper changes in consumer psychology and calling for strategic pricing that protects both margins and market share. Tariffs are changing how consumers spend, but not in the same way across the board. While some delay non-essential purchases, others continue investing in small luxuries and wellness. Consumer behavior is shifting, brand loyalty is under pressure, and the key for retailers lies in understanding these nuances and responding with transparency and pricing precision.

Consumer Behaviour, Retail Know-How, Consumer Research

05.03.2024

Transparency in e-commerce: Leading the conversation at Price Points Live 2024

Europe’s e-commerce and pricing event of the year is returning in 2024, as Omnia Retail gears up for another exciting edition of Price Points Live. As leaders in e-commerce pricing across Europe, Omnia Retail is perfectly positioned to bring together experts and leaders in retail, pricing, marketing and branding to share insights and knowledge. Taking place at the modern Capital C building in Amsterdam on 7 March 2024, the building’s majestic glass dome ceiling sets the tone fittingly for this year’s main topic: Transparency. Whether it be transparency in pricing, marketing or e-commerce practices, our panel of speakers bring more than a century of collective knowledge and experience to the table. Joining us is Prof. Hermann Simon, the co-founder and chairman of Simon-Kucher who is returning to Price Points Live for a second visit. Known as the world’s leading expert on pricing and growth consulting, Prof. Simon is an award-winning author. Also on this year’s stage is Natalie Berg - an analyst, author and podcast host - who will add value to the conversation on all things global retail. Dr Doug Mattheus, a business executive and consultant, will be bringing his 35-years of knowledge and experience in marketing, retail and branding. Lastly, Cor Verhoeven is a Group Product Manager at one of Europe's largest marketplaces, Bol.com, specialising in pricing and assortment insights. He’ll be bringing his entrepreneurial spirit and his 10-plus years of e-commerce, product management and marketplace experience to Price Points Live. Our speakers will be brought together by the charming Suyin Aerts, who is also a returning panel member.

Pricing Strategies, Pricing, Consumer Behaviour

14.02.2024

Omnichannel Dynamic Pricing: Competition, Comparison and Consumer Behaviour

Think back to the last expensive product you purchased. Maybe it was a wearable like the newest Apple Watch, a pair of running shoes, or a new TV. How did you go about making your purchase? Did you just buy the item in one click? Did you see it in-store and immediately hand over your debit card? Or did you first research online via social media and comparison sites, then experience the physical product in-store, then research prices online to decide where to buy? As consumer behaviour evolves and the younger, more tech-savvy generation gains more experience in maximising their value for money, brands and retailers must evolve to meet these shoppers where they are and win the sale. These changes, amidst a wider shift toward omnichannel selling, call for a more thoughtful approach to the interaction and synchronisation of online and offline pricing. Businesses are spending more time and resources on building omnichannel pricing strategies that can succeed – and be implemented – across all points of sale. In this article, Omnia explores the evolution in consumer behaviour and price comparison and how omnichannel brands and retailers can use dynamic pricing to bridge the gap.

Pricing Strategies, Omnichannel Retail, Consumer Behaviour

18.01.2024

The Future of Retail: Navigating E-commerce Trends and Innovations in 2024

E-commerce had a volatile 2023. From declining sales in luxury to behemoth partnerships to the resurgence of influencer marketing, the last 12 months experienced several changes and surprises that even the analysts were not expecting. Reflecting on the performance and strategies of social commerce platforms, brands and marketplaces in 2023 has set the scene for a fast-moving and competitive market for 2024. Omnia looks at how the previous year ended within e-commerce and what industry players and shoppers may expect in 2024, in addition to the innovation that might change the future of retail.

Retail Trends & Research, eCommerce, Consumer Behaviour

26.12.2023

Sustainability: Footwear gains traction in creating a circular economy

Reincarnating the shoe - that’s what some global brands in footwear are attempting to do with sustainability’s latest solution to a mounting climate change problem. A circular economy refers to an ecosystem where fashion is designed with its end-of-life state being top-of-mind. Circular fashion and footwear are designed specifically to be recycled into new items made from the old. From the individual fibres of a t-shirt to the type of glue that binds shoe parts together, circular fashion is dedicated to reimagining how garments are made to avoid deeper damage to the planet and its resources. Up to 92 million tonnes of clothing and footwear end up in landfills around the globe each year, making the fashion industry one of the most significant contributors to waste and carbon dioxide emissions. “Circular fashion is a closed-loop system that aims to design out waste,” states the Sustainable Fashion Forum. Europe’s share of footwear consumption in 2022 sat at 14.9% of the global total, equaling 3.58 billion shoe purchases across the continent, and of those shoe purchases, how many can we say once had a life in another home on another foot as another shoe? As circularity initiatives grow for clothing and accessories through resale marketplaces and brand-run programs, shoes have been largely left behind. However, 2023 saw a positive uptick in footwear brands who want to see their shoes live several lives. Omnia delves into why it’s so difficult for shoe brands to create circularity and who’s doing it right.

Retail Trends & Research, eCommerce, Consumer Behaviour

09.11.2023

E-commerce Shipping: A Guide on Costs, Speed and Environmental Impact

There are pros and cons to every method of shipping, whether international or local, and there’s also no “right” answer. Every e-commerce business is different, and the right shipping strategy depends on factors like budget, product assortment, who your customers are, where the business is based geographically and more.

Research, eCommerce, Consumer Behaviour

17.10.2023

How will stubborn inflation impact e-commerce’s 2023 festive season?

If there is anything 2023 has taught retail and e-commerce leaders, is how resilient the consumer can be. As inflation predictions for the year remained lower than real-world inflation, and as food and gas prices continued double-digit increases around the globe, consumers still found ways to spend - albeit more consciously and strategically.

eCommerce, Consumer Behaviour, Inflation

28.09.2023

The Pros and Cons of Free Shipping for E-Commerce Businesses

Think back to the last time you bought something online: did you pay for shipping? These days, it’s becoming increasingly likely that you didn’t, either because the chosen seller offered free shipping or because you...

Pricing, Consumer Behaviour, E-Commerce

26.09.2023

Shopping Experience - What does Shopping Experience mean?

What does shopping experience mean? The term shopping experience covers all aspects of how a customer experiences its interactions with a vendor, at every touchpoint from the first contact through the transaction and beyond. How customers view their shopping experience is all about feelings and emotions, so it exists on a spectrum: from positive to negative and everything in between.

eCommerce, Consumer Behaviour

02.08.2023

Psychological Pricing: Strategies, Examples, And Consumer Psychology

Modern-day pricing is so much more than a numbers game. When thought about correctly, it’s a powerful way to build your brand and drive more profits. But how do you access the full power of pricing? The key is to understand the psychology that goes into a pricing strategy, and this article is a perfect place to start. To continue our series of articles about different pricing strategies, in this article, we’ll discuss what psychological pricing is, how it works, and what you need to build a great psychological pricing strategy.

Pricing Strategies, eCommerce, Consumer Behaviour

01.06.2023

The Buyer Journey: Where Do Consumers Start Their Product Search?

In 2023, there are approximately 2.64 billion digital buyers, accounting for one-third of the global population; a huge pool of shoppers for e-commerce brands and retailers to sell to. But competition is fierce, and with the average conversion rate sitting at just 1.64%, it’s crucial for businesses to do whatever is necessary to get more shoppers to the checkout button. Having a better understanding of the buyer’s journey, and how each online shopper starts their product search, is a key step in boosting conversion and sales. In this article, Omnia breaks down the latest statistics on product searches in the buyer’s journey and offers three ways brands and retailers can capitalise on this information.

Consumer Behaviour, E-Commerce, Online Marketing

20.04.2023

Product Life Cycle: Pricing strategies for brands in the PLC

Living beings are not the only ones impacted by the circle of life; products have their own version, from birth (introduction) to death (decline) in the market. The Product Life Cycle (PLC) does not just happen to companies, however; it can be used to their benefit when pricing is strategically aligned with the different stages of a product’s life cycle. In this article, Omnia explores the typical brand pricing mentality and how those brands, especially ones using the D2C channel, can strategically price products based on their life cycle.

Retail Trends & Research, Consumer Behaviour, Online Marketing

14.04.2023

The Impact of Social Media on Consumer Behaviour in e-Commerce

In recent years, social media has grown from a simple communication tool to stay in touch with friends and family to a powerful channel influencing consumer behaviour in e-commerce. With the rise of shopping online coinciding with the popularisation of “social commerce” on platforms like TikTok, Instagram, and Facebook, consumers can now discover, research, and buy products on the social media apps where they are already spending an average of 2.5 hours per day.

Retail Trends & Research, Consumer Behaviour, Online Marketing

31.01.2023

The Evolution of the Beauty Industry in 2025 and Beyond

In 2025, the beauty industry's trends will deviate from current predictions. While many reports forecast continued exponential growth, a more nuanced reality is emerging, with significant underlying shifts that are changing the entire category. Industry experts are observing fundamental changes in consumer value perceptions. The European beauty market is experiencing fragmentation that challenges traditional segmentation. In addition to that, beauty trends are moving beyond overused buzzwords towards genuine accountability. Meanwhile, the beauty industry marketing is seeing diminishing returns from influencer collaborations, while digital transformation, driven by AI and AR integration, is accelerating, though with important considerations. This analysis dives into these shifts that are reshaping the beauty industry's future. It uncovers the cautious growth trajectory, evolving consumer behaviors, geographic power shifts, marketing transformations, and technological advancements that insiders acknowledge privately but rarely discuss publicly. Understanding these concealed patterns will be crucial for companies looking to thrive rather than just survive in the 2025 beauty landscape.

Consumer Behaviour, Beauty

19.12.2022

Festive season: Omnia sees chances for beverages market gains

Retail is experiencing a first this festive season: This is the first time in 92 years that the industry has had to contend with Black Friday, Christmas and a World Cup all at the same time. In addition, 2022’s Christmas period marks the first one with zero restrictions on alcohol and social gatherings since 2019. Typically, these three events lead consumers to spend more in various categories, from food to tech to alcohol, giving retail a much-loved boost. The festive season, which includes Christmas and New Year’s Eve, mostly sees alcohol sales increase over this period as friends and families host parties and dinners. The alcoholic drinks category saw $1,484 billion in revenue in 2022 and is expected to be valued at $393 billion by 2026. However, as unprecedented food and energy costs dominate household budgets and headlines this year, consumer spending and behaviour are changing faster than ever. Will shoppers be grabbing their favourite bottle of gin or red wine this Christmas? Are consumers turning to alternatives? What are the alcohol consumption trends as we enter 2023? We’re looking at this category in particular as the festive season continues.

Retail Trends & Research, Consumer Behaviour

01.12.2022

Christmas Gifts in 2022: A Conundrum of sustainability and capitalism

A large part of the festive season is buying gifts for friends and family, as well as ourselves, with the November to January period being retail’s most profitable and chaotic time of the year. With inflation and the increased cost of living causing drawbacks in spending in the European and UK market since February, retailers and e-commerce players alike have been anticipating the gifting season to boost yearly sales and revenue. Something that retailers also have to contend with each year is new gifting trends, basket loading, and increased returns; creating a tornado where retailers try to meet consumer demands as well as keep their heads above water regarding returns and sustainability efforts. Ahead of the festive season, we’re exploring gifting trends, how e-commerce and brick-and-mortar stores can better manage returns, and other aspects of this time period.

Shopping Holidays, Consumer Behaviour

23.11.2022

Black Friday 2022: Our predictions and recommendations

Shopping Holidays, Consumer Behaviour, Black Friday

17.11.2022

Price Points Live: How retailers can benefit from consumer psychology

In the last few months, the EU has experienced inflation at a high of 10.1% as well as a slight economic recession, as predicted by ABN AMRO Bank’s Senior Economist Aline Schuiling. So, with unprecedented inflation following a global pandemic, how can retailers tap into new ways of understanding consumer behaviour? This is where Dan Thwaites and Patrick Fagan, co-founders of Capuchin Behavioural Science, come in. Influencing the consumer’s mind to choose one product over the other, or to spend more money instead of less, is a tricky tightrope to walk on. In this article, which forms part of our in-depth view on each topic discussed at our Price Points Live event last month, we will discuss how data-driven and science-backed techniques regarding consumer psychology can benefit retailers and e-commerce players.

Pricing, Consumer Behaviour

27.10.2022

E-commerce and pricing take centre stage at Price Points Live

Europe’s greatest minds in e-commerce, pricing, retail, and consumer psychology converged on Saint Olof’s Chapel in Amsterdam on Thursday 13 October 2022 to share their knowledge in an exciting panel discussion event, hosted by Omnia Retail. As the leaders of pricing software across Europe, creating the annual event for Omnia’s clients allows a way for each client to remain on top of their pricing strategies, e-commerce trends, as well as the ability to meet consumer demands. Find the full event recording below.

About Omnia, Retail Trends & Research, Pricing, Consumer Behaviour, E-Commerce

20.10.2022

As retail awaits higher spending this festive season, brick+mortar enjoys a comeback

Shopping Holidays, Consumer Behaviour

19.10.2022

After rising inflation, consumers turn to credit and more debt

Inflation is not a new phenomenon that consumers, businesses, banks or e-commerce giants have had to deal with. The first time the term was used to describe an inflation of a currency was in Latin in 1838; after which it became a term and a practice often used and implemented by governments. To the consumer, hearing that inflation is increasing is simply a sound call that their cost of living will increase. To businesses and e-commerce players, it’s a sign that their overhead costs and the prices of their product may have to climb the ladder too. It’s safe to say that inflation isn’t the favourite of most - consumers and businesses alike.

Retail Trends & Research, Consumer Behaviour

Price Points by Omnia Retail

How Tariffs Shape Consumer Behavior and Brand Loyalty

Transparency in e-commerce: Leading the conversation at Price Points Live 2024

Omnichannel Dynamic Pricing: Competition, Comparison and Consumer Behaviour

The Future of Retail: Navigating E-commerce Trends and Innovations in 2024

Sustainability: Footwear gains traction in creating a circular economy

E-commerce Shipping: A Guide on Costs, Speed and Environmental Impact

How will stubborn inflation impact e-commerce’s 2023 festive season?

The Pros and Cons of Free Shipping for E-Commerce Businesses

Shopping Experience - What does Shopping Experience mean?

Psychological Pricing: Strategies, Examples, And Consumer Psychology

The Buyer Journey: Where Do Consumers Start Their Product Search?

Product Life Cycle: Pricing strategies for brands in the PLC

The Impact of Social Media on Consumer Behaviour in e-Commerce

The Evolution of the Beauty Industry in 2025 and Beyond

Festive season: Omnia sees chances for beverages market gains

Christmas Gifts in 2022: A Conundrum of sustainability and capitalism

Black Friday 2022: Our predictions and recommendations

Price Points Live: How retailers can benefit from consumer psychology

E-commerce and pricing take centre stage at Price Points Live

As retail awaits higher spending this festive season, brick+mortar enjoys a comeback

After rising inflation, consumers turn to credit and more debt

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