Price Points by Omnia Retail

In Omnia's Pricing Blog, our pricing experts cover all the latest trends, Omnia pricing events, customer insights and pricing strategies.

04.02.2021

How to reprice online assortment without frustrating store employees?

The ability to reprice your product at a high frequency is one of the most impactful tools to control revenues and margins. The whole market is transparent and price differentiations are very visible to consumers. Price...

Pricing Strategies

04.02.2021

Margin vs revenue: how to stay competitive and profitable?

Everyday low pricing is no longer a sustainable business model. In most categories, margins are too small. Setting the lowest price for every product spells bankruptcy. Even in categories with healthy margins, margins...

Pricing Strategies, Featured

14.10.2020

Price Points Podcast EP 5: Building vs. Buying a Dynamic Pricing Solution

Thinking of building your own dynamic pricing solution in-house? Product Manager Berend van Niekerk tells you everything you need to know for your solution to be a success.

Dynamic Pricing, Podcast

29.08.2019

What Do You Need to Build a Dynamic Pricing Solution?

Something we see often, especially from larger clients, is a desire to build a dynamic pricing solution in-house. The draw of keeping your pricing information in-house is obvious, and at first glance, it might seem relatively easy to do. But what actually goes into a dynamic pricing solution? The short answer is: a lot. If you’re thinking of building your own dynamic pricing solution in-house, we understand. But with 7 years of experience, we thought we would share some insights on what you should consider in your home-built solution.

Dynamic Pricing, Implementation

31.07.2018

Negative Search Term Automation for Google Shopping with Omnia

A while back, we introduced the 5-level Google Shopping structure. This structure is perfectly adapted to the major differences in performance between generic and specific search terms, as Lupko clearly explained in his blog post. This structure gets the most out of various search terms. It also takes just a few hours to setup, requires little maintenance and can be fully automated. Until now, negative search term lists could not be automated. Thanks to a smart combination of Google Adwords scripts, Omnia data and Google Sheets, this aspect can now be automated as well. In this blog post, we will deal with the way negative search term lists have been automated, and how it applies to the 5-level structure.

Marketing, About Omnia

14.03.2018

Price: The Most Important P in the Marketing Mix

In school, we learn that there are 7 Ps in the marketing mix: product, place, people, process, physical evidence, promotion, and price.

Marketing, Pricing Strategies, Featured

08.11.2017

Hardware.info Added as Exclusive Data Partner

We are happy to announce that we have added Hardware.info as a pricing data partner for the Netherlands and Belgium. Omnia has a direct and exclusive API connection with Hardware.info's database and can collect and update competitor data multiple times a day. Next to their unrivaled data coverage in the hardware category, Hardware.info also has deep retailers coverage in other electronics categories. This data connection is ready to be used and can be connected within a few minutes. Please contact info@omniaretail.com for more info and a free prodcut assortment match.

Product Update, About Omnia

12.07.2017

Will the EU Limit Google Shopping?5-Level Campaign to Maximize Traffic

Google Shopping has been thriving over the few last years and on average retailers are already spending over 50% of their paid search budget on shopping. The EU's recent verdict will cause some changes to Google Shopping in the EU. How this will exactly effect the consumer and the retailers is still unclear. However, given Google Shopping's current market share, they are most likely to remain, by far, the most dominant party. The pie may become slightly smaller in the short term, forcing retailers to fight harder for their traffic share. Having a solid campaign structure to deal with the challenges of Google Shopping is crucial in maintaining and growing one's traffic share.

Marketing, Implementation

06.07.2017

Product Update: Improved Console Speed and Faster Channel Exports

After launching Omnia last year, we have been grown rapidly and already 12.5 million products run through Omnia's Dynamic Pricing and Marketing processes every hour. Our focus has been on supporting this growth and developing new functionalities so that our customers can perform all desired actions for their entire product range. However, the combination of this rapid growth in both functionalities and products has caused some processes to take longer than might be expected. That's why we've spent a lot of time accelerating various screens and processes within Omnia over the last 2 months. Most likely you have already noticed the speed improvement in the console, but we would also like to inform you via this newsletter about improvements in 3 other area's.