How to reprice your online assortment without frustrating your store employees?
The ability to reprice your product at a high frequency is one of the most impactful tools to control revenues and ...
Berend van Niekerk
Berend started working at Omnia Retail as a Consultant and Product Manager four years ago. He holds a MSc degree in Industrial Engineering and Management from the University of Groningen.
How to respond to competitor price changes without starting a price war?
With the increased transparency in the market, pricing becomes a very competitive game. All retailers are monitoring ...
Margin vs revenue: how to stay competitive and profitable?
Everyday low pricing is no longer a sustainable business model. In most categories, margins are too small. Setting the ...
Price Points Podcast EP 5: Building vs. Buying a Dynamic Pricing Solution
Thinking of building your own dynamic pricing solution in-house? Product Manager Berend van Niekerk tells you ...
What Do You Need to Build a Dynamic Pricing Solution?
Something we see often, especially from larger clients, is a desire to build a dynamic pricing solution in-house. The ...
Negative Search Term Automation for Google Shopping with Omnia
A while back, we introduced the 5-level Google Shopping structure. This structure is perfectly adapted to the major ...
Price: The Most Important P in the Marketing Mix
This article was last updated on June 2nd, 2020 In school, we learn that there are 7 Ps in the marketing mix: ...
Hardware.info Added as Exclusive Data Partner
We are happy to announce that we have added Hardware.info as a pricing data partner for the Netherlands and Belgium. ...
Will the EU Limit Google Shopping? Use this 5-Level Campaign Structure to Maximize Your Traffic Share
Google Shopping has been thriving over the few last years and on average retailers are already spending over 50% of ...
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