Articles of Berend van Niekerk

Berend started working at Omnia Retail as a Consultant and Product Manager four years ago. He holds a MSc degree in Industrial Engineering and Management from the University of Groningen.

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Berend van Niekerk

Price: the Most Important P in the Marketing Mix

This article was last updated on December 19th, 2018   In school, we learn that there are 7 Ps in the marketing mix: product, place, people, process, physical evidence, promotion, and price. Read more Added as Exclusive Data Partner

We are happy to announce that we have added as a pricing data partner for the Netherlands and Belgium. Omnia has a direct and exclusive API connection with's database and can collect and ... Read more

Will the EU Limit Google Shopping? Use this 5-Level Campaign Structure to Maximize Your Traffic Share

Google Shopping has been thriving over the few last years and on average retailers are already spending over 50% of their paid search budget on shopping. The EU's recent verdict will cause some changes to Google ... Read more

Product Update: Improved Console Speed and Faster Channel Exports

After launching Omnia last year, we have been grown rapidly and already 12.5 million products run through Omnia's Dynamic Pricing and Marketing processes every hour. Our focus has been on supporting this growth and ... Read more