Price Points by Omnia Retail
09.07.2026
Prime Day 2026: A Pricing Data Analysis
Only 13.8% of European Products Actually Got a Real Discount Amazon moved Prime Day to June this year, ran it across 26 countries, and generated headlines about record-breaking sales. We tracked 1.19 million products...
01.04.2026
Prime Day 2026: Pricing Data Review, and What Retailers Need to Know
45.5% of products actually increased in price during Prime Day 2025. That’s not a typo—nearly half of all “discounted” items cost more during Amazon’s biggest sales event than they did before it started. This finding...
24.07.2025
Prime Day 2025: Pricing Data Review & Competitor Analysis
Amazon's Prime Day 2025 concluded last week, marking its longest duration yet, spanning four days from July 8 to July 11. The extended event was positioned by Amazon as another record-breaking success, with early...
24.11.2023
Amazon and Meta's 2023 partnership share a common end-goal
Jeff Bezos and Mark Zuckerberg are smiling a little more as the fourth quarter of 2023 plays out, thanks to a striking new deal between Amazon and Meta: Instagram and Facebook users can now shop products directly from...
21.11.2023
Optimise Your Listings to Win the Amazon Buy Box
Marketplaces are one of the best channels for brands and vendors to create a successful e-commerce business. However, considering how many vendors are listed on the many marketplaces, not everyone can be highly...
14.06.2023
Amazon European Expansion Accelerator: What does it mean for sellers?
Amazon Europe is experiencing a shake-up designed to increase the e-commerce giant’s profits and market share, opening its European sellers to nine new markets across the region. On April 18th, Amazon announced a new...
02.03.2023
Amazon moves to cut distributors to improve profits
In a bid to increase annual profits, Amazon is actively severing its relationships with third-party sellers. From 15 January 2024, as an email from Amazon to third-party sellers suggests, the e-commerce authoritarian...
15.09.2022
Complete Guide to Selling on Amazon in 2022
With a massive reach (to the tune of 47% market share in the US and UK and 31% market share in Germany), it’s an incredible outlet to showcase products, earn more sales, and build brand awareness.
15.07.2022
A Guide to Amazon Marketing
One of the best ways to use the full power of Amazon is to tap into its advertising capabilities. With such a huge reach into consumer markets, it’s a unique channel for advertising specific products, building your...
13.07.2022
How does Amazing Pricing work? A Guide for Retailers & Brands
It’s no secret that pricing on Amazon is complex, and Sellers get lost quickly in the world of Amazon pricing.
28.01.2021
Business Guide to Predatory Pricing
In 2010, Diapers.com gained momentum with its combination of e-commerce and pricing. Rumours report that Amazon previously tried to buy the diaper supplier but was denied. Afterward, Amazon aggressively lowered prices...
30.12.2020
Amazon is closing in on Dutch competitors
In short: Web giant Amazon is putting Dutch web stores under pressure with rock bottom prices. Thousands of popular products are 7% to almost 18% cheaper at Amazon than at competitors such as Bol.com and Coolblue. At...
29.07.2020
What 3 Months of Amazon NL can Teach Us About Dutch E-Commerce
In the beginning of 2020, we at Omnia believed the news story of the year would be the arrival of Amazon NL. We couldn’t have been more wrong about the biggest story of the year, but that doesn’t mean that Amazon NL...
01.04.2020
Amazon NL's Launch and Corona: How COVID influences the Marketplace
A few weeks ago we released a complete data analysis of what happened when Amazon entered the Dutch market. It made quite some news, but as the coronavirus reached the Netherlands, the coverage of the topic was quickly...
10.03.2020
What Happened on Day One of Amazon NL?
It finally happened — Amazon.nl made its debut on March 10, 2020.
09.03.2020
The 7 Business Strategies of Amazon: Secrets Behind the Company's Success
From humble beginnings as an online bookstore in 1994 to becoming the fourth most valuable public company with a market capitalization of $2.36 trillion in 2025, Amazon’s journey offers valuable lessons for retailers...
09.03.2020
How Does Amazon's Search Algorithm Work?
Amazon’s search algorithm is a sophisticated system that has one goal: connect shoppers with relevant products as quickly as possible.
25.07.2019
26 Stats About Amazon Prime Day 2019
It’s no surprise that Prime Day 2019 was another record-breaking event.
07.12.2016
What does Amazon’s Increased Focus on the Netherlands Mean for Pricing in the Dutch Market?
After launching amazon.nl with an assortment of Dutch Kindle e-books by the end of 2014, Amazon recently made a second step in entering the Dutch market. Last week it added the Dutch language to their German website,...