Topic Marketing

5 ways to measure the ROPO effect

In the retail market there is an increasing amount of attention around the so-called ROPO effect, or the Research Online Purchase Offline effect. This is not strange when you understand more than half of the offline ... Read more

Improve your buying, supply chain and marketing with pricing insights

As a retailer, the only way to reach your full potential is to apply data-driven pricing. Otherwise you’ll be paying too much for your products, holding too much stock and wasting money on marketing. Using three ... Read more

Boost sales by incorporating weather changes into your pricing and marketing decisions

The effect of the weather on retail sales cannot be underestimated. The recent spell of hot weather in the UK and most of Europe has certainly had an impact on retail performance across various sectors. However, several ... Read more

Negative search term automation for Google Shopping with Omnia

A while back, we introduced the 5-level Google Shopping structure. This structure is perfectly adapted to the major differences in performance between generic and specific search terms, as Lupko clearly explained in his ... Read more

Half the money you spend on Google Shopping is wasted; Omnia shows you which half

John Wanamaker (1838-1922) - marketing pioneer - famously coined the phrase: “ Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Surely, you must be thinking, this phrase is ... Read more

Unlocking the pricing data potential: make better buying and marketing decisions

Well-managed companies recognize the critical role pricing plays in driving performance. A foundation (e.g. organization’s structure) that underpins excellence in pricing is key to realizing its full potential. However, ... Read more

Price: the most important P in the marketing mix

 In 2017, 60% of global shoppers preferred to buy consumer goods online. 73% of Chinese shoppers preferred to buy toys online. Statistics like these make clear how much the retail landscape of today has changed. ... Read more

How Blue Mango Interactive used Omnia to win the Dutch Search Award

If you are a current user of Omnia, you know that pricing and marketing are two sides of the same coin. If a product is priced is too low, it cannot carry the marketing cost needed to sell - indicating the need to ... Read more

Tips & Tricks - Easily analyze Marketing and Pricing in Omnia

Due to complete price transparency in online comparison shopping engines and marketing channels such as Google Shopping, consumers can directly compare prices between competing retailers. It’s even possible to sort by ... Read more

5 Ways To Measure ROPO Effect [INFOGRAPHIC]

In the retail market there is an increasing amount of attention around the so-called ROPO effect, or the Research Online Purchase Offline effect. This is not odd when you understand more than half of the offline sales ... Read more