Adjusting your Pricing Strategy to the Product Life Cycle Stage
Product life cycle is a well known retail concept that is vital for brands and distributors alike when they go to the ...
Pricing Strategies
What is loss leader pricing?
The phrase ‘Loss Leader Pricing Strategy’ can sound confusing, tautologous or even verge on doublethink. It is a ...
Winners vs. losers part II: the optimal price ratio depends on category elasticity
In this thread we are investigating and ultimately uncovering what everybody wants to know: when it comes to pricing, ...
What is Price Skimming?
Price skimming is a pricing strategy that can facilitate a higher return on early investments, influence the branding ...
Winners vs. losers: how important is the price change frequency?
Value based pricing, price change frequency, marketing cost incorporation, elasticity calculation.... There is an ...
Understanding and Using Market Penetration Strategies
Did you start a brand to see it lose momentum or market share to competitors? It’s a silly question to ask owners yet a ...
How to reprice your online assortment without frustrating your store employees?
The ability to reprice your product at a high frequency is one of the most impactful tools to control revenues and ...
How to respond to competitor price changes without starting a price war?
With the increased transparency in the market, pricing becomes a very competitive game. All retailers are monitoring ...
Margin vs revenue: how to stay competitive and profitable?
Everyday low pricing is no longer a sustainable business model. In most categories, margins are too small. Setting the ...
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