Analysis: Prices on Zalando drop by up to 23% over Black Friday, making for stiffer competition
Despite slow performance expectations for Black Friday 2022, retailers and marketplaces around the globe proved once ...
Pricing Strategies
Price elasticity, and a process for elasticity accuracy
There are a number of elements that comprise a solid pricing strategy for retailers and eCommerce players, and one such ...
Pricing as the new commander for financial growth
Figuring out a price for your product or service is not dissimilar to walking on a tightrope. On the one hand, you ...
Surge Pricing
It is New Year’s Eve, and you decided to go to a party. Together with your friends, you order an Uber via the Uber app ...
Managing Inflation through your Pricing Strategy
Consumer prices increased by 5.4% last June compared to the year before. Inflation is rising with high speed and ...
How pricing influences the consumer decision making process
Pricing has a major influence on a consumer’s decision making process and if you know how to take advantage of this, ...
Adjusting your Pricing Strategy to the Product Life Cycle Stage
Product life cycle is a well known retail concept that is vital for brands and distributors alike when they go to the ...
What is loss leader pricing?
The phrase ‘Loss Leader Pricing Strategy’ can sound confusing, tautologous or even verge on doublethink. It is a ...
Winners vs. losers part II: the optimal price ratio depends on category elasticity
In this thread we are investigating and ultimately uncovering what everybody wants to know: when it comes to pricing, ...
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