Pricing Strategies

It is New Year’s Eve, and you decided to go to a party. Together with your friends, you order an Uber via the Uber app ...

Managing Inflation through your Pricing Strategy

Consumer prices increased by 5.4% last June compared to the year before. Inflation is rising with high speed and ...

How pricing influences the consumer decision making process

Pricing has a major influence on a consumer’s decision making process and if you know how to take advantage of this, ...

Adjusting your Pricing Strategy to the Product Life Cycle Stage

Product life cycle is a well known retail concept that is vital for brands and distributors alike when they go to the ...

What is loss leader pricing?

The phrase ‘Loss Leader Pricing Strategy’ can sound confusing, tautologous or even verge on doublethink. It is a ...

Winners vs. losers part II: the optimal price ratio depends on category elasticity

In this thread we are investigating and ultimately uncovering what everybody wants to know: when it comes to pricing, ...

What is Price Skimming?

Price skimming is a pricing strategy that can facilitate a higher return on early investments, influence the branding ...

Winners vs. losers: how important is the price change frequency?

Value based pricing, price change frequency, marketing cost incorporation, elasticity calculation.... There is an ...

Understanding and Using Market Penetration Strategies

Did you start a brand to see it lose momentum or market share to competitors? It’s a silly question to ask owners yet a ...

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