Understanding and Using Market Penetration Strategies
Did you start a brand to see it lose momentum or market share to competitors? It’s a silly question to ask owners yet a ...
Pricing Strategies
How to reprice your online assortment without frustrating your store employees?
The ability to reprice your product at a high frequency is one of the most impactful tools to control revenues and ...
How to respond to competitor price changes without starting a price war?
With the increased transparency in the market, pricing becomes a very competitive game. All retailers are monitoring ...
Margin vs revenue: how to stay competitive and profitable?
Everyday low pricing is no longer a sustainable business model. In most categories, margins are too small. Setting the ...
Business Guide to Predatory Pricing
In 2010, Diapers.com gained momentum with its combination of e-commerce and pricing. Rumours report that Amazon ...
What is MAP Pricing?
A fundamental part of e-commerce (or really commerce itself) is the idea of competition. Competition is healthy and is ...
7 Ways Pricing Insights Make Your Job Easier
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Price Points Podcast EP 9: Which Categories Experience the Most Price Pressure on Black Friday?
Which categories experience the most price pressure on Black Friday? Hidde Roeloffs Valk explains his data analysis in ...
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