How to Find Success Selling on Marketplaces: A Guide for Brands
In the competitive world of e-commerce, marketplaces like Amazon, Google Shopping, eBay, and Idealo have become key ...
Pricing Strategies
How to respond to competitor price changes without starting a price war?
With the increased transparency in the market, pricing becomes a very competitive game. All retailers are monitoring ...
E-commerce discounts: Types, benefits, and how to use psychology to make them effective
In today's world, where online shopping is becoming more and more prevalent, e-commerce businesses need to be creative ...
What is Price Skimming?
Price skimming is a pricing strategy that can facilitate a higher return on early investments, influence the branding ...
Analysis: Prices on Zalando drop by up to 23% over Black Friday, making for stiffer competition
Despite slow performance expectations for Black Friday 2022, retailers and marketplaces around the globe proved once ...
Price elasticity, and a process for elasticity accuracy
There are a number of elements that comprise a solid pricing strategy for retailers and eCommerce players, and one such ...
Pricing as the new commander for financial growth
Figuring out a price for your product or service is not dissimilar to walking on a tightrope. On the one hand, you ...
Surge Pricing
It is New Year’s Eve, and you decided to go to a party. Together with your friends, you order an Uber via the Uber app ...
Managing Inflation through your Pricing Strategy
Consumer prices increased by 5.4% last June compared to the year before. Inflation is rising with high speed and ...
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