Price Points by Omnia Retail

Here you can read more about Omnichannel Retail, Direct-to-Consumer Strategies and Retail Trends. Learn about the Implementation of Dynamic Pricing and Pricing Strategies.

Omnia's Customer Success Philosophy

Set up for success. Yes, product is important. But what matters more is how the product helps you reach your goals. That’s why at Omnia, in addition to giving you the best dynamic pricing solution on the market, we...

High-quality Data is Expensive, and That's a Good Thing

That’s right. High-quality dynamic pricing data costs money, but it’s money you should be happy to spend. Why? Here are four things you should know about data quality with pricing (and why it’s important you get the...

Why Pricing and Marketing Go Hand in Hand

Get your data to work for you. Whether you have thousands of products or millions, your pricing and marketing insights can do more for you. Whether it's discovering the most profitable products to advertise on or...

7 Ways Pricing Insights Make Your Job Easier

Download the whitepaper to learn: How you're wasting 25% of your week on manual price checking. Why Omnia customers love Pricewatch What the benefits of pricing insights are for your company.

Pricing and Data Quality

Quality data is the foundation for any dynamic pricing solution. Just like any other software, clean data means the difference between a pricing solution you can trust and a pricing solution you grow to hate. Click one...

What to Look for in a Dynamic Pricing Solution

If you’re a retailer or a brand, pricing is one of the linchpins of your overall commercial success. And if you’re considering a dynamic pricing solution, we understand that finding the right one for your organization...

The Ultimate Guide to Dynamic Pricing

Dynamic pricing is when a company or store continuously adjusts its prices throughout the day. The goal of these price changes is two fold: on one hand, companies want to optimize for margins, and on the other they want...

The shift to Direct to Consumer

What is the ROPO effect?

Price Points Podcast EP 6: The Power of Customer Success

What is "Customer Success," and why is it so important to dynamic pricing? Omnia Vice President of Customer Success Haiko Krumm tells all in this episode of Price Points. [00:00:11.120] - Grace Hello. I'm going to Price...

Price Points Podcast EP 3: Risks and Rewards in Dynamic Pricing

What are the risks and rewards of dynamic pricing, and how can you tip the scales towards reward? Travis Rice explains all in this episode of Price Points. [00:00:11.590] - Grace Hello and welcome to price points...

What is Bundle Pricing?

When it comes to online shopping, bundle pricing is ubiquitous. This pricing method is extremely popular amongst Internet retailers, and for good reason. Competitive bundling is an excellent way for you to push more...

What is Cost Plus Pricing?

When you produce a product, it costs your company a certain amount of money. When it comes to pricing, this “cost” serves as an anchor point for most pricing strategies. Because it costs money to produce a product,...

Here’s What You Need to Know About Psychological Pricing (Plus 3 Strategies to Help You Succeed)

Modern day pricing is so much more than a numbers game. When thought about correctly, it’s a powerful way to build your brand and drive more profits. But how do you access the full power of pricing? The key is to...

Meet the Team: Niels Botman

Whether car camping in Namibia, speeding around Medemblik, or in his work at Omnia, Niels Botman, our Product Business Analyst, has a keen sense of adventure. In this month’s “Meet the Team,” you’ll get the chance to...

What is Penetration Pricing?

Have you ever asked “what is penetration pricing?” If so, you’re not alone. In this article (part of our continued pricing strategies series), we’ll break down penetration pricing and help you decide if it’s the right...

How Odd Even Pricing Helps You Utilize the Power of Psychology

As a continuation of our series on different pricing strategies and pricing methods, in this post we'll take a deeper look at Odd Even pricing. This pricing strategy looks at the psychological effect that numbers have...

3 Pricing Strategies that Incorporate Product Popularity

We’ve just announced a new data service called Product Popularity Scores. This new data service is an add-on to your Pricewatch export that shows the product popularity scores for different price comparison websites in...

What is Stock-Based Pricing?

Last week, as a response to the coronavirus, we offered some pricing advice to our customers: use stock levels as a way to prevent unintentional price drops on your products. To give some more background on this pricing...

4 Things to Know About Data Quality in Dynamic Pricing

There’s a saying in the data science world: “garbage in equals garbage out.” In other words, the data you feed any algorithm determines the quality of the algorithm’s output. And while this is true for all data science,...

What Makes Omnia Different: Customer Success

Your business is constantly evolving, and the tools you use should evolve with it. At least, that’s the theory. But in many cases, you might find that your software-as-a-service doesn’t adapt as quickly as you do....

How to Create Organizational Clarity around Dynamic Pricing

To get the most out of a dynamic pricing software, you need to look beyond your pricing department. As part of a bigger organizational transformation to a more agile way of working, dynamic pricing will affect several...

Why Dynamic Pricing is Less Risky Than You Think

Dynamic pricing does come with some risk. But that risk isn’t actually all that big. In fact, compared to the rewards that come with dynamic pricing, the risks seem comparatively small. And with proper preparation,...

How Brands can Differentiate their Assortments for Better Relationships with Retailers

Whether you are transitioning into the direct-to-consumer (D2C) sphere, or simply want to build a better relationship with your retail customers, your assortment is the key to making your brand stand out from the rest...

Meet the Team: Nathan Johnstone

This week in our Meet the Team series, we’re featuring Nathan Johnstone, Omnia’s Chief Architect and Oceania continent expert. A proud Kiwi with an entire closet’s worth of New Zealand-themed t-shirts, Nathan’s in...

What is Charm Pricing?

When I was a kid, I used to love weekends because I didn’t have a bedtime. Instead, I’d stay up as late as I wanted, and it wasn’t uncommon for me to fall asleep on the couch with the television still on. But I grew up...

New Case Study with Profile

How do you build a stable pricing strategy in an industry that's rapidly changing? That's the challenge Profile faced when they first approached Omnia. The tire and auto parts service had a strategy that had grown...

How to Get Your Company Ready for Dynamic Pricing

So you’ve decided that you want to use a dynamic pricing software... But what happens next? It’s a reasonable question to ask. And it usually comes with countless more. What do I need to do besides install the software?...

Meet the Team: Haiko Krumm

Today we continue our Meet the Team series with Haiko Krumm, Omnia's Vice President of Customer Success by day, and adrenaline-fueled daredevil by night. With more than 12 years of experience in the world of Customer...

How Retail Seasonality is Changing

The seasons have always been a powerful influencer of retail, but do they still matter with the rise of e-commerce? In short: yes, the seasons still influence retail. Though the type of influence is changing...

Our Year in Review: 2018 at Omnia Retail

It's a month into 2019, but things are moving fast here at Omnia. This is set to be a year of immense growth — and for you that means new features, better usability of the tool, and even more insights into your pricing...

3 Ways Retailers Can Prepare For Valentine's Day

It’s almost February, which means the first major retail holiday in many countries is just a few short weeks away. Valentine’s Day, which dates all the way back to Roman traditions, is a holiday devoted to love,...

How to Win at Omnichannel Retail

The rise of omnichannel is one of the most significant revolutions in the retail industry. But what exactly does “omnichannel” mean, and how should retailers adapt to this sphere of influence? Keep reading to learn...

How to Avoid a Price War on Black Friday

There is growing frustration among shops about Black Friday. This is most notable in the fashion industry, because of a consumer tendency to purchase several items of clothing at a discounted price, try the clothes on...

4 Ways Omnia Helps You Get the Most Out of Black Friday

Black Friday is growing in importance around the world. In the Netherlands alone, interest in the retail holiday grew 2,000% from 2012-2017. And with over 70% of shoppers in the U.S., U.K., Germany, and Canada aware of...

3 Lessons on Innovation from the First-Ever Omnia Reinvent

Last week we hosted the first-ever Omnia Reinvent—an exciting afternoon of conversation and networking at our Amsterdam headquarters. The highlight of the event were three different presentations from Omnia, Google, and...

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