Price Points by Omnia Retail

Here you can read more about Omnichannel Retail, Direct-to-Consumer Strategies and Retail Trends. Learn about the Implementation of Dynamic Pricing and Pricing Strategies.

15.10.2020

Omnia's Customer Success Philosophy

Set up for success. Yes, product is important. But what matters more is how the product helps you reach your goals. That’s why at Omnia, in addition to giving you the best dynamic pricing solution on the market, we...

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About Omnia, Implementation

15.10.2020

High-quality Data is Expensive, and That's a Good Thing

That’s right. High-quality dynamic pricing data costs money, but it’s money you should be happy to spend. Why? Here are four things you should know about data quality with pricing (and why it’s important you get the...

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Dynamic Pricing

15.10.2020

Retail Pricing Wars Report

Automation in the UK Retail Industry? Omnia was curious, so we surveyed the top 150 retailers in the country to find out how they use automation.

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Retail Trends & Research

15.10.2020

Why Pricing and Marketing Go Hand in Hand

Get your data to work for you. Whether you have thousands of products or millions, your pricing and marketing insights can do more for you. Whether it's discovering the most profitable products to advertise on or...

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15.10.2020

7 Ways Pricing Insights Make Your Job Easier

Download the whitepaper to learn: How you're wasting 25% of your week on manual price checking. Why Omnia customers love Pricewatch What the benefits of pricing insights are for your company.

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Pricing Strategies

15.10.2020

Pricing and Data Quality

Quality data is the foundation for any dynamic pricing solution. Just like any other software, clean data means the difference between a pricing solution you can trust and a pricing solution you grow to hate. Click one...

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Research

15.10.2020

What to Look for in a Dynamic Pricing Solution

If you’re a retailer or a brand, pricing is one of the linchpins of your overall commercial success. And if you’re considering a dynamic pricing solution, we understand that finding the right one for your organization...

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Dynamic Pricing, Research

15.10.2020

The Ultimate Guide to Dynamic Pricing

Dynamic pricing is when a company or store continuously adjusts its prices throughout the day. The goal of these price changes is two fold: on one hand, companies want to optimize for margins, and on the other they want...

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Dynamic Pricing, Research

14.10.2020

The shift to Direct to Consumer

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Pricing Strategies, Direct to Consumer

14.10.2020

What is the ROPO effect?

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14.10.2020

Price Points Podcast EP 6: The Power of Customer Success

What is "Customer Success," and why is it so important to dynamic pricing? Omnia Vice President of Customer Success Haiko Krumm tells all in this episode of Price Points. [00:00:11.120] - Grace Hello. I'm going to Price...

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Implementation, Podcast

13.10.2020

Price Points Podcast EP 3: Risks and Rewards in Dynamic Pricing

What are the risks and rewards of dynamic pricing, and how can you tip the scales towards reward? Travis Rice explains all in this episode of Price Points. [00:00:11.590] - Grace Hello and welcome to price points...

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Dynamic Pricing, Pricing Strategies, Podcast

25.08.2020

What is Bundle Pricing?

When it comes to online shopping, bundle pricing is ubiquitous. This pricing method is extremely popular amongst Internet retailers, and for good reason. Competitive bundling is an excellent way for you to push more...

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Pricing Strategies

13.08.2020

What is Cost Plus Pricing?

When you produce a product, it costs your company a certain amount of money. When it comes to pricing, this “cost” serves as an anchor point for most pricing strategies. Because it costs money to produce a product,...

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Pricing Strategies

07.08.2020

Here’s What You Need to Know About Psychological Pricing (Plus 3 Strategies to Help You Succeed)

Modern day pricing is so much more than a numbers game. When thought about correctly, it’s a powerful way to build your brand and drive more profits. But how do you access the full power of pricing? The key is to...

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Marketing, Pricing Strategies

30.07.2020

Meet the Team: Niels Botman

Whether car camping in Namibia, speeding around Medemblik, or in his work at Omnia, Niels Botman, our Product Business Analyst, has a keen sense of adventure. In this month’s “Meet the Team,” you’ll get the chance to...

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About Omnia

29.07.2020

What 3 Months of Amazon NL can Teach Us About Dutch E-Commerce

In the beginning of 2020, we at Omnia believed the news story of the year would be the arrival of Amazon NL. We couldn’t have been more wrong about the biggest story of the year, but that doesn’t mean that Amazon NL...

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Retail Trends & Research, Amazon

27.07.2020

What is Penetration Pricing?

Have you ever asked “what is penetration pricing?” If so, you’re not alone. In this article (part of our continued pricing strategies series), we’ll break down penetration pricing and help you decide if it’s the right...

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Pricing Strategies

30.06.2020

How Odd Even Pricing Helps You Utilize the Power of Psychology

As a continuation of our series on different pricing strategies and pricing methods, in this post we'll take a deeper look at Odd Even pricing. This pricing strategy looks at the psychological effect that numbers have...

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Marketing, Dynamic Pricing, Pricing Strategies

03.06.2020

What is a Value Based Pricing Strategy?

Out of the “basic” pricing strategies, value-based pricing is one of the harder to pull together. It requires deep research into your target audience, the broader market as a whole, and competitor product offerings. The...

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Pricing Strategies, Popular

12.05.2020

Meet the Team: Vanessa Verlaan

For this month’s Meet the Team blog, we’re excited (and honored!) to introduce you to Vanessa Verlaan, Omnia’s new Operations Director. Vanessa has an incredible career trajectory, and has been working with Omnia for...

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Retail Trends & Research

14.04.2020

3 Pricing Strategies that Incorporate Product Popularity

We’ve just announced a new data service called Product Popularity Scores. This new data service is an add-on to your Pricewatch export that shows the product popularity scores for different price comparison websites in...

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Dynamic Pricing, Pricing Strategies

01.04.2020

Amazon NL's Launch and the Coronavirus: How COVID-19 is Influencing the World's Largest Online Marketplace

A few weeks ago we released a complete data analysis of what happened when Amazon entered the Dutch market. It made quite some news, but as the coronavirus reached the Netherlands, the coverage of the topic was quickly...

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Retail Trends & Research, Amazon

27.03.2020

What is Stock-Based Pricing?

Last week, as a response to the coronavirus, we offered some pricing advice to our customers: use stock levels as a way to prevent unintentional price drops on your products. To give some more background on this pricing...

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Dynamic Pricing, Pricing Strategies

09.03.2020

The Strategies Behind Amazon’s Success

Amazon is built around one thing: customer happiness. Amazon was founded in 1994, and since 1995, the company has set out to be “Earth’s most customer-centric company, where customers can find and discover anything they...

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Technology, Retail Trends & Research, Amazon, Featured

09.03.2020

How Does Amazon's Search Algorithm Work?

Amazon’s search algorithm is a sophisticated system that has one goal: connect shoppers with relevant products as quickly as possible. If you can engineer your way to the top through organic search, it’s a free way to...

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Technology, Retail Trends & Research, Amazon, Popular

05.11.2019

Why the Experts Hate the Word 'Omnichannel' (and Other Lessons from REINVENT 2019)

On October 24th, 2019, we held our second edition of Omnia REINVENT at the Volkshotel in Amsterdam. The day was inspiring, to say the least, and packed with information and insights about the current state of the retail...

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Retail Trends & Research

17.10.2019

4 Things to Know About Data Quality in Dynamic Pricing

There’s a saying in the data science world: “garbage in equals garbage out.” In other words, the data you feed any algorithm determines the quality of the algorithm’s output. And while this is true for all data science,...

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Dynamic Pricing, Pricing Strategies, Implementation

23.09.2019

What Makes Omnia Different: Customer Success

Your business is constantly evolving, and the tools you use should evolve with it. At least, that’s the theory. But in many cases, you might find that your software-as-a-service doesn’t adapt as quickly as you do....

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Dynamic Pricing, About Omnia

15.08.2019

How to Create Organizational Clarity around Dynamic Pricing

To get the most out of a dynamic pricing software, you need to look beyond your pricing department. As part of a bigger organizational transformation to a more agile way of working, dynamic pricing will affect several...

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Implementation

05.08.2019

Why UK Retail Sales Slumped in H1 2019 (and How to Fix It)

New research from the latest IMRG Capgemini eRetail Sales Index shows that British online retail sales in the first half of 2019 have slowed down...and a lack of focus on omnichannel retail strategies might be to blame....

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Omni-channel, Retail Trends & Research

25.07.2019

26 Stats About Amazon Prime Day 2019

It’s no surprise that Prime Day 2019 was another record-breaking event. Sales this year surpassed Black Friday 2018 and Cyber Monday 2018 sales combined, and the number of Prime members exploded. More and more stores...

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Retail Trends & Research, Amazon

18.07.2019

The Omnia Management Team is Expanding

Exciting news: we're expanding our management team. We're delighted to welcome Nathan Johnstone, Haiko Krumm, and Sjoerd Prins to the leadership team. Nathan Johnstone, Chief Architect, will be responsible for guiding...

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About Omnia, Retail Trends & Research

05.07.2019

Why Dynamic Pricing is Less Risky Than You Think

Dynamic pricing does come with some risk. But that risk isn’t actually all that big. In fact, compared to the rewards that come with dynamic pricing, the risks seem comparatively small. And with proper preparation,...

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Dynamic Pricing, Implementation

21.06.2019

How Brands can Differentiate their Assortments for Better Relationships with Retailers

Whether you are transitioning into the direct-to-consumer (D2C) sphere, or simply want to build a better relationship with your retail customers, your assortment is the key to making your brand stand out from the rest...

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Dynamic Pricing, Direct to Consumer

13.06.2019

3 Things Brands Need for a Successful D2C Strategy

A new trend in retail is the rise of the number of brands entering the direct-to-consumer (D2C) space. Instead of selling their products to retailers, who then turn around and sell their products to consumers, some...

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Retail Trends & Research, Direct to Consumer, Popular

06.06.2019

Why are More Brands Going Direct-to-Consumer? A Special Interview with A.T. Kearney

Why are more brands going direct-to-consumer (D2C), and how can brands use dynamic pricing to succeed in this new arena? This week we have a special interview to uncover the answers to these questions. I sat down with...

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Dynamic Pricing, Retail Trends & Research, Direct to Consumer

31.05.2019

The History of Dynamic Pricing in 7 Minutes (Or Less)

Dynamic pricing is nothing new. In fact, it’s been the norm for many years. But what's the story behind this pricing trend, and how did it come to define modern retail and e-commerce? In this post trace the path of...

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Dynamic Pricing, Retail Trends & Research

23.05.2019

Meet the Team: Nathan Johnstone

This week in our Meet the Team series, we’re featuring Nathan Johnstone, Omnia’s Chief Architect and Oceania continent expert. A proud Kiwi with an entire closet’s worth of New Zealand-themed t-shirts, Nathan’s in...

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About Omnia

16.05.2019

What is Charm Pricing?

When I was a kid, I used to love weekends because I didn’t have a bedtime. Instead, I’d stay up as late as I wanted, and it wasn’t uncommon for me to fall asleep on the couch with the television still on. But I grew up...

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Dynamic Pricing, Pricing Strategies

02.05.2019

New Case Study with Profile

How do you build a stable pricing strategy in an industry that's rapidly changing? That's the challenge Profile faced when they first approached Omnia. The tire and auto parts service had a strategy that had grown...

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About Omnia

26.04.2019

How to Get Your Company Ready for Dynamic Pricing

So you’ve decided that you want to use a dynamic pricing software... But what happens next? It’s a reasonable question to ask. And it usually comes with countless more. What do I need to do besides install the software?...

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Dynamic Pricing, Implementation

19.04.2019

Meet the Team: Haiko Krumm

Today we continue our Meet the Team series with Haiko Krumm, Omnia's Vice President of Customer Success by day, and adrenaline-fueled daredevil by night. With more than 12 years of experience in the world of Customer...

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About Omnia

12.04.2019

Everything You Need to Know About the ROPO Effect

It’s no secret that the internet has changed the way we shop. And for the most part, retail has done a great job of adapting to the online space. But despite adopting online stores and advertising, many retailers...

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Omni-channel, Omnichannel Retail, Featured

08.03.2019

How Retail Seasonality is Changing

The seasons have always been a powerful influencer of retail, but do they still matter with the rise of e-commerce? In short: yes, the seasons still influence retail. Though the type of influence is changing...

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Dynamic Pricing, Pricing Strategies, Shopping Holidays

07.02.2019

Our Year in Review: 2018 at Omnia Retail

It's a month into 2019, but things are moving fast here at Omnia. This is set to be a year of immense growth — and for you that means new features, better usability of the tool, and even more insights into your pricing...

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About Omnia

31.01.2019

3 Ways Retailers Can Prepare For Valentine's Day

It’s almost February, which means the first major retail holiday in many countries is just a few short weeks away. Valentine’s Day, which dates all the way back to Roman traditions, is a holiday devoted to love,...

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Marketing, Pricing Strategies, Shopping Holidays

17.01.2019

What is a High-Runner Strategy?

How do companies like Amazon maintain such a huge market share and keep their prices low without losing profits? The answer is in their pricing strategy. Amazon — and many other organizations that seem to offer low...

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Dynamic Pricing, Pricing Strategies, Popular

10.01.2019

How to Win at Omnichannel Retail

The rise of omnichannel is one of the most significant revolutions in the retail industry. But what exactly does “omnichannel” mean, and how should retailers adapt to this sphere of influence? Keep reading to learn...

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Omni-channel, Omnichannel Retail

13.12.2018

What's the Difference Between Dynamic and Personalized Pricing?

When it comes to automated pricing, retailers have several different strategies to choose from. Two of the most popular, however, are dynamic and personalized pricing strategies. Both capture the power of big data to...

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Pricing Strategies, Retail Trends & Research

06.12.2018

New Report: Retail Pricing in the UK

What’s the state of pricing automation in the UK retail industry? Omnia surveyed 150 retailers across the country to uncover the answer to this question. We asked these retailers how they use technology in their pricing...

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Dynamic Pricing, Retail Trends & Research

28.11.2018

You're Invited to a Google & Omnia Webinar!

Today’s retail marketplace is chaotic, to say the least. Chasing product information and manually adjusting bids is time consuming and labor-intensive, not to mention inefficient. Pricing insights make the marketing...

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Retail Trends & Research

21.11.2018

How to Avoid a Price War on Black Friday

There is growing frustration among shops about Black Friday. This is most notable in the fashion industry, because of a consumer tendency to purchase several items of clothing at a discounted price, try the clothes on...

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Dynamic Pricing, Pricing Strategies, Shopping Holidays

08.11.2018

4 Ways Omnia Helps You Get the Most Out of Black Friday

Black Friday is growing in importance around the world. In the Netherlands alone, interest in the retail holiday grew 2,000% from 2012-2017. And with over 70% of shoppers in the U.S., U.K., Germany, and Canada aware of...

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Pricing Strategies, Implementation

26.10.2018

3 Lessons on Innovation from the First-Ever Omnia Reinvent

Last week we hosted the first-ever Omnia Reinvent—an exciting afternoon of conversation and networking at our Amsterdam headquarters. The highlight of the event were three different presentations from Omnia, Google, and...

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About Omnia

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