Articles of Grace Baldwin

Grace Baldwin is a pricing and marketing specialist at Omnia Retail. Before Omnia, Grace gained experience in content management at EDIA and through a freelance content management business. She holds a B.A. in Government from Colby College.

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Grace Baldwin

Our Year in Review: 2018 at Omnia Retail

It's a month into 2019, but things are moving fast here at Omnia. This is set to be a year of immense growth — and for you that means new features, better usability of the tool, and even more insights into your pricing ... Read more

3 Ways Retailers Can Prepare For Valentine's Day

It’s almost February, which means the first major retail holiday in many countries is just a few short weeks away.   Valentine’s Day, which dates all the way back to Roman traditions, is a holiday devoted to love, ... Read more

What is a High-Runner Strategy?

How do companies like Amazon maintain such a huge market share and keep their prices low without losing profits?   The answer is in their pricing strategy. Amazon — and many other organizations that seem to offer low ... Read more

How to Win at Omnichannel Retail

The rise of omnichannel is one of the most significant revolutions in the retail industry. Read more

What's the Difference Between Dynamic and Personalized Pricing?

When it comes to automated pricing, retailers have several different strategies to choose from.   Two of the most popular, however, are dynamic and personalized pricing strategies. Both capture the power of big data to ... Read more

New Report: Retail Pricing in the UK

What’s the state of pricing automation in the UK retail industry?   Omnia surveyed 150 retailers across the country to uncover the answer to this question. We asked these retailers how they use technology in their ... Read more

You're Invited to a Google & Omnia Webinar!

Today’s retail marketplace is chaotic, to say the least. Chasing product information and manually adjusting bids is time consuming and labor-intensive, not to mention inefficient.   Pricing insights make the marketing ... Read more

How to Avoid a Price War on Black Friday

There is growing frustration among retailers about Black Friday.    This is most notable in the fashion industry, because of a consumer tendency to purchase several items of clothing at a discounted price, try the ... Read more

4 Ways Omnia Helps You Get the Most Out of Black Friday

Black Friday is growing in importance around the world.   In the Netherlands alone, interest in the retail holiday grew 2,000% from 2012-2017. And with over 70% of shoppers in the U.S., U.K., Germany, and Canada aware ... Read more

3 Lessons on Innovation from the First-Ever Omnia Reinvent

Last week we hosted the first-ever Omnia Reinvent—an exciting afternoon of conversation and networking at our Amsterdam headquarters.   The highlight of the event were three different presentations from Omnia, Google, ... Read more