Articles of Grace Baldwin

Grace Baldwin is a Content Strategist at Omnia Retail. Before Omnia, Grace gained experience in content management at EDIA and through a freelance content management business. She holds a B.A. in Government from Colby College.

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Grace Baldwin

What's the Difference Between Dynamic and Personalized Pricing?

When it comes to automated pricing, retailers have several different strategies to choose from.   Two of the most popular, however, are dynamic and personalized pricing strategies. Both capture the power of big data to ... Read more

New Report: Retail Pricing in the UK

What’s the state of pricing automation in the UK retail industry?   Omnia surveyed 150 retailers across the country to uncover the answer to this question. We asked these retailers how they use technology in their ... Read more

You're Invited to a Google & Omnia Webinar!

Today’s retail marketplace is chaotic, to say the least. Chasing product information and manually adjusting bids is time consuming and labor-intensive, not to mention inefficient.   Pricing insights make the marketing ... Read more

How to Avoid a Price War on Black Friday

There is growing frustration among retailers about Black Friday.    This is most notable in the fashion industry, because of a consumer tendency to purchase several items of clothing at a discounted price, try the ... Read more

4 Ways Omnia Helps You Get the Most Out of Black Friday

Black Friday is growing in importance around the world.   In the Netherlands alone, interest in the retail holiday grew 2,000% from 2012-2017. And with over 70% of shoppers in the U.S., U.K., Germany, and Canada aware ... Read more

3 Lessons on Innovation from the First-Ever Omnia Reinvent

Last week we hosted the first-ever Omnia Reinvent—an exciting afternoon of conversation and networking at our Amsterdam headquarters.   The highlight of the event were three different presentations from Omnia, Google, ... Read more