Product Life Cycle: Strategies for brands to price products according to their stage in the PLC
Living beings are not the only ones impacted by the circle of life; products have their own version, from birth ...
Retail Trends & Research
The impact of social media on consumer behaviour in e-commerce
In recent years, social media has grown from a simple communication tool to stay in touch with friends and family to a ...
AI, Ads, Pricing & Beyond: Where are e-commerce companies allocating their marketing budgets?
One of the questions we see asked most often in the e-commerce and pricing space is this: As an e-commerce company, ...
A new shopping era: 2023 trends and how brick-and-mortar can capitalise on the current e-commerce slump
We all experienced the sudden, dramatic shifts in retail during the first year of the COVID-19 pandemic. Stores shut ...
E-commerce discounts: Types, benefits, and how to use psychology to make them effective
In today's world, where online shopping is becoming more and more prevalent, e-commerce businesses need to be creative ...
E-commerce prices drop by 1% in January 2023 compared to 2022
Online shopping prices saw a 1% decrease in January 2023, compared to prices during the same time in 2022. In a ...
Amazon layoffs: Tech and big retail contend with a post-pandemic slump that was never planned for
During the peak of Covid-19, businesses around the world experienced the toll of the pandemic with either sky-rocketing ...
As Christmas and NYE approach, Omnia sees opportunities for the alcoholic beverages market to gain revenue and customer loyalty
Retail is experiencing a first this festive season: This is the first time in 92 years that the industry has had to ...
By 2023, 27% of a consumer’s cupboards will be made up of pre-owned items
When you think about all the times you received a gift that ended up in your storage cupboard for a few years, here’s a ...
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