Price Points by Omnia Retail

Here you can read more about Omnichannel Retail, Direct-to-Consumer Strategies and Retail Trends. Learn about the Implementation of Dynamic Pricing and Pricing Strategies.

13.12.2018

What's the Difference Between Dynamic and Personalized Pricing?

When it comes to automated pricing, retailers have several different strategies to choose from. Two of the most popular, however, are dynamic and personalized pricing strategies. Both capture the power of big data to...

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Pricing Strategies, Retail Trends & Research

06.12.2018

New Report: Retail Pricing in the UK

What’s the state of pricing automation in the UK retail industry? Omnia surveyed 150 retailers across the country to uncover the answer to this question. We asked these retailers how they use technology in their pricing...

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Dynamic Pricing, Retail Trends & Research

28.11.2018

You're Invited to a Google & Omnia Webinar!

Today’s retail marketplace is chaotic, to say the least. Chasing product information and manually adjusting bids is time consuming and labor-intensive, not to mention inefficient. Pricing insights make the marketing...

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Retail Trends & Research

26.11.2018

5 Benefits of Electronic Shelf Labels

Retail is one of the most innovative industries out there. In recent years, one of the most interesting changes to hit the industry has been Electronic Shelf Labels (ESLs). These “electronic” versions of price tags use...

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Omni-channel, Omnichannel Retail

21.11.2018

How to Avoid a Price War on Black Friday

There is growing frustration among shops about Black Friday. This is most notable in the fashion industry, because of a consumer tendency to purchase several items of clothing at a discounted price, try the clothes on...

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Dynamic Pricing, Pricing Strategies, Shopping Holidays

08.11.2018

4 Ways Omnia Helps You Get the Most Out of Black Friday

Black Friday is growing in importance around the world. In the Netherlands alone, interest in the retail holiday grew 2,000% from 2012-2017. And with over 70% of shoppers in the U.S., U.K., Germany, and Canada aware of...

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Pricing Strategies, Implementation

26.10.2018

3 Lessons on Innovation from the First-Ever Omnia Reinvent

Last week we hosted the first-ever Omnia Reinvent—an exciting afternoon of conversation and networking at our Amsterdam headquarters. The highlight of the event were three different presentations from Omnia, Google, and...

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About Omnia

04.10.2018

5 Ways to Measure the ROPO Effect

In the retail market there is an increasing amount of attention around the so-called ROPO effect, or the Research Online Purchase Offline effect. This is not strange when you understand more than half of the offline...

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Marketing

20.09.2018

Improve Your Buying, Supply Chain, and Marketing with Pricing Insights

As a retailer, the only way to reach your full potential is to apply data-driven pricing. Otherwise you’ll be paying too much for your products, holding too much stock and wasting money on marketing. Using three...

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Marketing, Implementation

04.09.2018

Omnia Retail Invited to Take Part in Leading Startup Accelerator

Omnia Retail has been invited to join the fifth batch of startups taking part in the prestigious Lafayette Plug and Play startup accelerator, as part of its ongoing international growth ambitions. Lafayette Plug and...

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About Omnia

22.08.2018

Four Ways to Use Dynamic Pricing to Prevent a Race to the Bottom

As a retailer, you’d prefer not to see your competitors undercut your prices. But at the same time, you want to avoid a race to the bottom at all costs. In this article, we explain four ways that you can use intelligent...

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Pricing Strategies

07.08.2018

Boost Sales by Incorporating Weather Changes into Your Pricing and Marketing Decisions

The effect of the weather on retail sales cannot be underestimated. The recent spell of hot weather in the UK and most of Europe has certainly had an impact on retail performance across various sectors. However, several...

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Marketing, Pricing Strategies

31.07.2018

Negative Search Term Automation for Google Shopping with Omnia

A while back, we introduced the 5-level Google Shopping structure. This structure is perfectly adapted to the major differences in performance between generic and specific search terms, as Lupko clearly explained in his...

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Marketing, About Omnia

04.07.2018

Product Announcement: Omnia University

Exciting news here at Omnia! We’ve just launched a new module: Omnia University. Omnia University is created with the goal to help everyone in using Omnia to its full potential and to provide our customers and partners...

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Product Update, About Omnia

22.06.2018

Half the Money you Spend on Google Shopping is Wasted; Omnia Shows you Which Half

John Wanamaker (1838-1922) - marketing pioneer - famously coined the phrase: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Surely, you must be thinking this phrase is...

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Marketing, Pricing Strategies

13.06.2018

Doing ETL Process with Azure Technologies

Introduction Omnia processes millions of retailer’s products information each day to deliver the best prices according to their needs. To gain advantage from machine learning techniques Omnia began a new project to...

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Technology, About Omnia, Omnia Tech

28.05.2018

Unlocking the Pricing Data Potential: Make Better Buying and Marketing Decisions

Well-managed companies recognize the critical role pricing plays in driving performance. A foundation (e.g. organization’s structure) that underpins excellence in pricing is key to realizing its full potential. However,...

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Marketing, Pricing Strategies

08.05.2018

Five Steps to Successfully Implement Dynamic Pricing

Getting started with dynamic pricing can feel overwhelming. There are loads of options and functionalities, which can lead to choice overload. A successful dynamic pricing setup relies on 5 core steps: Define your...

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Implementation

25.04.2018

Omnia Retail Expands Executive Team: Andrea Lamelas Puga Joins as Chief Operating Officer

Amsterdam - April 25, 2018. Omnia Retail, leading supplier of pricing and online marketing automation software for retailers, today announced the appointment of Andrea Lamelas Puga (39) as Chief Operating Officer. From...

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About Omnia

14.03.2018

Price: The Most Important P in the Marketing Mix

This article was last updated on June 2nd, 2020 In school, we learn that there are 7 Ps in the marketing mix: product, place, people, process, physical evidence, promotion, and price. Traditionally, each of these P’s...

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Marketing, Pricing Strategies, Featured

22.02.2018

Dynamic Pricing: Relevant for Every Retailer?

Prices from large retailers are rarely static anymore. More often, retailers make use of dynamic pricing: they use intelligent software to adjust prices multiple times a day. Prices may be automatically adjusted when,...

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Implementation

13.02.2018

How to Avoid a Race to the Bottom with Dynamic Pricing

With today’s pricing transparency, price has become one of consumers’ key purchase decision factors. Shops navigate a tricky path when it comes to pricing: they don’t want to be undercut by competitors and lose sales,...

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Pricing Strategies

18.01.2018

How Blue Mango Interactive used Omnia to Win the Dutch Search Award

If you are a current user of Omnia, you know that pricing and marketing are two sides of the same coin. If a product is priced is too low, it cannot carry the marketing cost needed to sell - indicating the need to...

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Marketing, About Omnia

08.11.2017

Hardware.info Added as Exclusive Data Partner

We are happy to announce that we have added Hardware.info as a pricing data partner for the Netherlands and Belgium. Omnia has a direct and exclusive API connection with Hardware.info's database and can collect and...

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Product Update, About Omnia

27.10.2017

Tips & Tricks - Easily Analyze Marketing and Pricing in Omnia

Due to complete price transparency in online comparison shopping engines and marketing channels such as Google Shopping, consumers can directly compare prices between competing retailers. It’s even possible to sort by...

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Marketing, About Omnia

05.10.2017

Omnia Retail Targets International Growth with Capital Injection by Connected Capital

Omnia Retail supplies retailers with algorithm-driven software for dynamic pricing and dynamic online marketing. With this Software-as-a-Service (SaaS) platform, Omnia Retail is the market leader in the Netherlands....

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About Omnia

09.08.2017

5 Ways To Measure ROPO Effect [INFOGRAPHIC]

In the retail market there is an increasing amount of attention around the so-called ROPO effect, or the Research Online Purchase Offline effect. This is not odd when you understand more than half of the offline sales...

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Marketing

12.07.2017

Will the EU Limit Google Shopping? Use this 5-Level Campaign Structure to Maximize Your Traffic Share

Google Shopping has been thriving over the few last years and on average retailers are already spending over 50% of their paid search budget on shopping. The EU's recent verdict will cause some changes to Google...

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Marketing, Implementation

06.07.2017

Product Update: Improved Console Speed and Faster Channel Exports

After launching Omnia last year, we have been grown rapidly and already 12.5 million products run through Omnia's Dynamic Pricing and Marketing processes every hour. Our focus has been on supporting this growth and...

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Product Update, About Omnia

15.06.2017

Dynamic Pricing is Also Possible in Physical Stores: Here’s How

More and more e-commerce players use dynamic pricing to automate pricing to grow sales and contribution margin. This leads to frequent price changes on their entire stock with some products even getting repriced...

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Omnichannel Retail

08.05.2017

3 Dynamic Pricing Methods and How to Implement Them in Omnia

The rise of e-commerce has led to a greater assortment of shops. In addition, the internet has greatly increased price transparency in the market, which in turn has increased the frequency of price changes. The...

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Pricing Strategies, Implementation

28.02.2017

Get the Most Out of Facebook Dynamic Ads with Omnia Dynamic Marketing

The world’s largest social network keeps expanding. With over a billion monthly active users, Facebook provides great marketing potential for any business. Because the platform is well aware of this fact, it is...

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Marketing, Implementation

07.12.2016

What does Amazon’s Increased Focus on the Netherlands Mean for Pricing in the Dutch Market?

After launching amazon.nl with an assortment of Dutch Kindle e-books by the end of 2014, Amazon recently made a second step in entering the Dutch market. Last week it added the Dutch language to their German website,...

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Retail Trends & Research, Amazon

10.03.2016

Important Update: Google Tightens their Requirements for EAN / GTIN Codes

We would like to inform you of an important update by Google concerning the Global Trade Item Number (GTIN) requirements, and show you how you can utilize Omnia to give your products the appropriate GTIN format. In 2015...

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Marketing, Implementation

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