Price Points by Omnia Retail

In Omnia's Pricing Blog, our pricing experts cover all the latest trends, Omnia pricing events, customer insights and pricing strategies.

27.07.2020

Penetration Pricing Strategy: Advantages, Disadvantages, Examples And Price Skimming Comparison

Have you ever asked “what is penetration pricing?” If so, you’re not alone. In this article (part of our extensive pricing strategies breakdown guide), we’ll break down penetration pricing and help you decide if it’s...

Pricing Strategies

09.07.2020

Adapting To A New Normal After COVID-19: A Retail Perspective

How has the coronavirus permanently changed retail? In this webinar, Omnia Retail’s Founder and CEO Sander Roose uses data to show what’s happened across the market and where we’re headed in the future. Based on this...

Retail Trends & Research, Covid-19

30.06.2020

How Odd Even Pricing Helps You Utilize the Power of Psychology

As a continuation of our series on different pricing strategies and pricing methods, in this post we'll take a deeper look at Odd Even pricing. This pricing strategy looks at the psychological effect that numbers have...

Marketing, Dynamic Pricing, Pricing Strategies

03.06.2020

What is a Value-Based Pricing Strategy?

Out of the “basic” pricing strategies, value-based pricing is one of the harder to pull together. It requires deep research into your target audience, the broader market as a whole, and competitor product offerings.

Pricing Strategies, Popular

12.05.2020

Meet the Team: Vanessa Verlaan

For this month’s Meet the Team blog, we’re excited (and honored!) to introduce you to Vanessa Verlaan, Omnia’s new Operations Director. Vanessa has an incredible career trajectory, and has been working with Omnia for the last 6 months as an ad interim Head of People Operations. Vanessa’s work never felt ad interim though, because she threw herself into the job with passion. She was always available to make time for Omnia, so it was no surprise when she officially joined the Management Team as the Operations Director this month. Everybody at Omnia is thrilled to have her officially become part of the team, and we know that there are great things to come from her. Please enjoy this interview with Vanessa. And if you’d like to learn more (or work with Vanessa) check out our careers page.

Retail Trends & Research

14.04.2020

3 Pricing Strategies that Incorporate Product Popularity

We’ve just announced a new data service called Product Popularity Scores. This new data service is an add-on to your Pricewatch export that shows the product popularity scores for different price comparison websites in NL and BE. It’s designed to give you a better idea of what’s popular in the market so you can make more informed strategic choices when it comes to buying, marketing, pricing, and more. We wanted to give some inspiration into how you can actually use this service to create better pricing strategies. Below are three examples of pricing strategies that you can enhance with Product Popularity Scores.

Dynamic Pricing, Pricing Strategies

01.04.2020

Amazon NL's Launch and Corona: How COVID influences the Marketplace

A few weeks ago we released a complete data analysis of what happened when Amazon entered the Dutch market. It made quite some news, but as the coronavirus reached the Netherlands, the coverage of the topic was quickly...

Retail Trends & Research, Amazon

27.03.2020

What is Stock-Based Pricing?

Last week, as a response to the coronavirus, we offered some pricing advice to our customers: use stock levels as a way to prevent unintentional price drops on your products. To give some more background on this pricing method, we decided to create a blog post outlining what stock-based pricing is, why you may want to use this pricing method, and a few different strategies to consider while implementing it. Keep reading to learn more about this versatile pricing method and how you can use it strategically.

Dynamic Pricing, Pricing Strategies

19.03.2020

A Letter to our Customers and Partners

Dear customers and partners, You have millions of things to worry about right now. I am here to assure you that the Omnia pricing software is not one of them.

About Omnia, Retail Trends & Research, Covid-19

19.03.2020

How the Coronavirus Will Affect Retail

The impact of COVID-19 on business is still largely unknown. The situation across countries continues to change almost daily. But one thing is clear: the new coronavirus will have both short- and long-term influences on retail (and the broader world). We wanted to go through some of the latest research and break down what these changes might be. But before we launch into the business of this, I want to take a moment to recognize how serious this virus is.

Retail Trends & Research, Covid-19

10.03.2020

What Happened on Day One of Amazon NL?

It finally happened — Amazon.nl made its debut on March 10, 2020.

Retail Trends & Research, Amazon, Popular

09.03.2020

The 7 Business Strategies of Amazon: Secrets Behind the Company's Success

From humble beginnings as an online bookstore in 1994 to becoming the fourth most valuable public company with a market capitalization of $2.36 trillion in 2025, Amazon’s journey offers valuable lessons for retailers...

Technology, Retail Trends & Research, Amazon, Featured

09.03.2020

How Does Amazon's Search Algorithm Work?

Amazon’s search algorithm is a sophisticated system that has one goal: connect shoppers with relevant products as quickly as possible.

Technology, Retail Trends & Research, Amazon, Popular

06.12.2019

What 3,903 Products can Teach us About Cyber Week Discounts

While Black Friday has traditionally only been the last Friday of every November, an increasing number of retailers and brands are starting sales much earlier. This trend of starting sales as early as the Monday before Black Friday is known as “Cyber Week” or “Black Friday Week.” The sales are getting bigger, the week is growing longer, and consumer anticipation of the event is growing. And the tactic seems to be working. BBC reported that Black Friday 2019 gave retailers a “welcome boost” this year. As reporter Ian Westbrook writes, Barclaycard, which processes nearly £1 of every £3 spent in the UK, says that sales volumes from 25 November to 2 December were up 7.1% compared with 2018, while sales value rose by 16.5%. The UK isn’t the only country where records shattered this year. In the United States shoppers spent 7.4 billion dollars, the most ever on Black Friday and the second-highest spending record ever, only slightly trailing 2018’s Cyber Monday record. So while Black Friday’s popularity is clearly growing, and Cyber Week becomes more important, many consumers want to know...are the deals actually that great?

Pricing Strategies, Retail Trends & Research, Shopping Holidays

14.11.2019

Take Control of Black Friday with These 3 Pricing Tips from the Experts

Is Black Friday even worth it? That’s a question that many retailers and brands ask themselves around this time of year. Is it worth all the trouble? The early starts. The late nights. The number crunching. The price watching. The long days and the short rests in between...Black Friday is stressful and resource-consuming... So is it even worth it? The answer is a resounding yes — if you’re strategic about it.

Dynamic Pricing, Pricing Strategies, Shopping Holidays, Black Friday

05.11.2019

Why the Experts Hate the Word 'Omnichannel' (and Other Lessons from REINVENT 2019)

On October 24th, 2019, we held our second edition of Omnia REINVENT at the Volkshotel in Amsterdam. The day was inspiring, to say the least, and packed with information and insights about the current state of the retail industry, as well as where it’s going in the future. The speaker lineup was first class, with main stage lectures from Sander Roose, CEO of Omnia Retail Nathan Johnstone, Chief Architect at Omnia Retail Berend van Niekerk, Product Manager at Omnia Retail Nicolas Kroeger, Associate Partner at Retail Capital Partners Piet Coelewij, former CEO of Wehkamp, board member at DisplayData, and industry expert with experience at Amazon, Sonos, Philips, and more. While there were many lessons learned throughout the day, in this post we’ll sum up a few of the biggest takeaways.

Retail Trends & Research

17.10.2019

4 Things to Know About Data Quality in Dynamic Pricing

There’s a saying in the data science world: “garbage in equals garbage out.” In other words, the data you feed any algorithm determines the quality of the algorithm’s output. And while this is true for all data science, it’s especially pertinent for dynamic pricing algorithms. Dynamic pricing tools are like any other algorithm: they need great data as input to to give you a great pricing output. What you put into a dynamic pricing solution matters and has a colossal impact on the price advices it creates. If you have bad competitor data that isn’t up-to-date, for example, then the tool will generate equally bad price advices. But what data do you need, and how do you ensure it’s at a high enough quality? Here are four key things you need to know about data quality in pricing.

Dynamic Pricing, Pricing Strategies, Implementation

23.09.2019

What Makes Omnia Different: Customer Success

Your business is constantly evolving, and the tools you use should evolve with it. At least, that’s the theory. But in many cases, you might find that your software-as-a-service doesn’t adapt as quickly as you do. Customer Success - the idea that a company should help customers achieve their ever-evolving goals - helps software vendors keep pace with their customers and deliver value at every step of the way. In this post, we’ll explain a bit more about Omnia’s Customer Success mindset, and detail the ways we’ve built our team around you.

Dynamic Pricing, About Omnia

09.09.2019

How Reference Pricing Keeps Your Private-Label Products Agile

For most products sold across multiple retailers, the process for dynamic pricing and market monitoring is relatively painless. All you need to do is provide the GTIN code for these items, then your dynamic pricing system can search the web for that GTIN code. And while you probably have plenty of these “matchable” products — products from different brands that you can “match” based on GTIN codes — what do you do about the private label products you produce and sell exclusively in your stores? When the system can only find the GTIN for a product in one store, how can you make sure the price of that product still stays as agile as the market? This is where reference pricing becomes a crucial part of your dynamic pricing strategy. And if you’re a retailer who sells these products, this post is for you. Keep reading to learn more about reference pricing, how to implement it in your dynamic pricing tool, and how to reap the benefits of this powerful tactic.

Dynamic Pricing, Pricing Strategies

29.08.2019

What Do You Need to Build a Dynamic Pricing Solution?

Something we see often, especially from larger clients, is a desire to build a dynamic pricing solution in-house. The draw of keeping your pricing information in-house is obvious, and at first glance, it might seem relatively easy to do. But what actually goes into a dynamic pricing solution? The short answer is: a lot. If you’re thinking of building your own dynamic pricing solution in-house, we understand. But with 7 years of experience, we thought we would share some insights on what you should consider in your home-built solution.

Dynamic Pricing, Implementation

15.08.2019

How to Create Organizational Clarity around Dynamic Pricing

To get the most out of a dynamic pricing software, you need to look beyond your pricing department.

Implementation

05.08.2019

Why UK Retail Sales Slumped in H1 2019 (and How to Fix It)

New research from the latest IMRG Capgemini eRetail Sales Index shows that British online retail sales in the first half of 2019 have slowed down...and a lack of focus on omnichannel retail strategies might be to blame.

Omni-channel, Retail Trends & Research

25.07.2019

26 Stats About Amazon Prime Day 2019

It’s no surprise that Prime Day 2019 was another record-breaking event.

Retail Trends & Research, Amazon

18.07.2019

The Omnia Management Team is Expanding

Exciting news: we're expanding our management team. We're delighted to welcome Nathan Johnstone, Haiko Krumm, and Sjoerd Prins to the leadership team.

About Omnia, Retail Trends & Research

05.07.2019

Why Dynamic Pricing is Less Risky Than You Think

Dynamic pricing does come with some risk. But that risk isn’t actually all that big. In fact, compared to the rewards that come with dynamic pricing, the risks seem comparatively small. And with proper preparation, safety features, and support, you can easily limit (and in some cases eliminate) the amount of risk you take. Curious? Keep reading to learn why dynamic pricing is much less risky than you think.

Dynamic Pricing, Implementation

21.06.2019

Brands Can Differentiate Assortments to Improve Retailer Relationships

Whether you are transitioning into the direct-to-consumer (D2C) sphere, or simply want to build a better relationship with your retail customers, your assortment is the key to making your brand stand out from the rest of the competition. In fact, it’s the ultimate do-it-all tool that helps you build a better brand experience, get consumer data, improve your relationships with retail customers, and more. But how do you make your assortment the ultimate tool in your toolbox? In this post, we’ll explore differentiated assortments — what they are, how brands can use them, examples, and more — and give you some actionable tips on building assortment strategies that make your brand shine. Curious? Keep reading to learn more.

Dynamic Pricing, Direct to Consumer

13.06.2019

3 Things Brands Need for a Successful D2C Strategy

A new trend in retail is the rise of the number of brands entering the direct-to-consumer (D2C) space.

Retail Trends & Research, Direct to Consumer, Popular

06.06.2019

Why are More Brands Going Direct-to-Consumer? A Special Interview with A.T. Kearney

Why are more brands going direct-to-consumer (D2C), and how can brands use dynamic pricing to succeed in this new arena? This week we have a special interview to uncover the answers to these questions. I sat down with three industry experts: Roger van Engelen, and Jean-Paul Savelkoul, Management Consultants at our partner A.T. Kearney, and Jasper Wiercx, Solutions Consultant at Omnia Retail, to learn about brands, the direct-to-consumer world, and more.

Dynamic Pricing, Retail Trends & Research, Direct to Consumer

31.05.2019

The History of Dynamic Pricing in 7 Minutes (Or Less)

Dynamic pricing is nothing new. In fact, it’s been the norm for many years. But what's the story behind this pricing trend, and how did it come to define modern retail and e-commerce? In this post trace the path of...

Dynamic Pricing, Retail Trends & Research

23.05.2019

Meet the Team: Nathan Johnstone

This week in our Meet the Team series, we’re featuring Nathan Johnstone, Omnia’s Chief Architect and Oceania continent expert. A proud Kiwi with an entire closet’s worth of New Zealand-themed t-shirts, Nathan’s in...

About Omnia

16.05.2019

What is Charm Pricing?

When I was a kid, I used to love weekends because I didn’t have a bedtime. Instead, I’d stay up as late as I wanted, and it wasn’t uncommon for me to fall asleep on the couch with the television still on. But I grew up in the United States, the land of direct-response marketing. And I’d often find myself jolted awake in the early morning hours by the still-blaring TV. At some point in the night, the channels would have switched from traditional programming to late-night “infomercials.” Infomercials, if you’re not familiar, are long-form sales commercials. They could last as long as 60 minutes, and typically followed a “tell-sell” format: someone would stand on a set and demonstrate the product for 50 minutes, typically shouting loudly about the features and benefits of the item. The most famous of these hosts, by far, was Billy Mays, and it was a national tragedy when he died unexpectedly in 2009. These demonstrations were also adopted to shorter 2-minute time slots for regular television hours. Here you can watch Billy Mays’ most famous commercial. These commercials were memorable for many reasons, most notably their outlandishness. But their prices were also catchy...so catchy that they could grab your attention from across the room and stick in your head for a few days after. Inevitably, almost every product you could purchase through these programs cost anywhere between $9.99 and $69.99. And each price always ended in either 99 cents or 95 cents. These companies were using a tactic called charm pricing (also known as "psychological pricing"), a style meant to elicit an emotional response in their consumers and drive them to action. Charm pricing relies on the belief that an odd-numbered price can trigger emotional reactions in people. It's a powerful pricing tool that isn't limited to cheesy American commercials. In fact, almost any retailer can use charm pricing to their advantage. So what is charm pricing, and is it right for your organization? Keep reading to learn more.

Dynamic Pricing, Pricing Strategies

02.05.2019

New Case Study with Profile

How do you build a stable pricing strategy in an industry that's rapidly changing? That's the challenge Profile faced when they first approached Omnia. The tire and auto parts service had a strategy that had grown organically over its 30+ years in operation. But as the industry shifted and online pure players emerged, Profile needed to change its operations. Profile took the process of adopting Dynamic Pricing as an opportunity to dive deep and improve its internal processes. With the help of Omnia partner Johan Maessen of Commercieel Verbeteren, Profile improved its margins, centralized its pricing decision making, and improved its overall understanding of its pricing mechanisms. Interested in learning more about the process? Click here to get your free copy of the case study.

About Omnia

26.04.2019

How to Get Your Company Ready for Dynamic Pricing

So you’ve decided that you want to use a dynamic pricing software... But what happens next? It’s a reasonable question to ask. And it usually comes with countless more. What do I need to do besides install the software? Who do I talk to? How long does it take to get started? What is the process? If these questions are swirling through your head, don’t worry. In this post we’ll walk you through the “Roadmap to Dynamic Pricing,” a 5-step approach to organizational dynamic pricing success.

Dynamic Pricing, Implementation

19.04.2019

Meet the Team: Haiko Krumm

Today we continue our Meet the Team series with Haiko Krumm, Omnia's Vice President of Customer Success by day, and adrenaline-fueled daredevil by night. With more than 12 years of experience in the world of Customer Success, Haiko's our go-to expert for making sure our customers get as much value out of their Omnia software as possible. We sat down and asked Haiko about his career path, why he believes so deeply in customer success, and where he wants to take the company in the future. Want to work directly with Haiko? We're hiring! Check out our Careers page to see our vacancies.

About Omnia

12.04.2019

Everything You Need to Know About the ROPO Effect

It’s no secret that the internet has changed the way we shop. And for the most part, retail has done a great job of adapting to the online space. But despite adopting online stores and advertising, many retailers overlook one key component: the modern customer journey. In this post, we’ll discuss way the ROPO effect, which is reflective of a larger seismic shift in how consumers get their information about products, then carry that information into their buying decisions. Curious? Read on to learn more about how your online presence impacts your offline sales.

Omni-channel, Omnichannel Retail, Featured

08.03.2019

How Retail Seasonality is Changing

The seasons have always been a powerful influencer of retail, but do they still matter with the rise of e-commerce? In short: yes, the seasons still influence retail. Though the type of influence is changing drastically. In this post, we’ll explore this “new” seasonality brought in the rise of e-commerce, and examine how you can adjust your strategies to match these changes.

Dynamic Pricing, Pricing Strategies, Shopping Holidays

25.02.2019

4 Categories Where Dynamic Pricing is on the Rise

As mobile shopping, the demand for omnichannel experiences, and the number of products increases across retail categories, so does the need for dynamic pricing to manage it. With roughly 20% of all retail purchases in the UK made online, it’s obvious that the retail landscape is becoming more digital. Curious about which industries can benefit the most with dynamic pricing? Keep reading. In this post we’ll examine 4 different categories where dynamic pricing is on the rise and give insights on how companies can harness the power of data for better prices.

Dynamic Pricing, Retail Trends & Research

07.02.2019

Our Year in Review: 2018 at Omnia Retail

It's a month into 2019, but things are moving fast here at Omnia. This is set to be a year of immense growth — and for you that means new features, better usability of the tool, and even more insights into your pricing and online marketing data. However, none of that would have been possible without the foundations we laid in 2018. Check out what we did in 2018 to support these new developments for the product, and learn more about what's coming this year.

About Omnia

31.01.2019

3 Ways Retailers Can Prepare For Valentine's Day

It’s almost February, which means the first major retail holiday in many countries is just a few short weeks away. Valentine’s Day, which dates all the way back to Roman traditions, is a holiday devoted to love, experiences, and gifts. The holiday is changing rapidly though, and if you’re wondering how to change your retail business with it, you’re not alone. How can retailers prepare for Valentine’s Day 2019? This year, the key is to focus heavily on customer experiences — both in your store and offline. In this post, we’ll give you 3 practical tips on how you can prepare for the holiday.

Marketing, Pricing Strategies, Shopping Holidays

24.01.2019

How to Build a Pricing Strategy

This week we have a guest post from Johan Maessen, owner of Commercieel Verbeteren. Johan has over 10 years of experience in strategy consulting, and works tirelessly to help businesses grow with deliberate, strategic goals in mind. In this post, Johan talks about the importance of a commercial pricing strategy and how you can build your own framework for commercial success.

Pricing Strategies, Implementation

17.01.2019

What is a High-Runner Strategy?

How do companies like Amazon maintain such a huge market share and keep their prices low without losing profits? The answer is in their pricing strategy. Amazon — and many other organizations that seem to offer low prices while staying profitable — adhere to a special strategy called the “high-runner strategy.” So what is a high-runner strategy, and is it the right pricing strategy for you? In this post we’ll give you a short introduction to the high-runner strategy, then help you figure out if it’s the right option for you.

Dynamic Pricing, Pricing Strategies, Popular

10.01.2019

How to Win at Omnichannel Retail

The rise of omnichannel is one of the most significant revolutions in the retail industry.

Omni-channel, Omnichannel Retail

04.01.2019

How to Define your Commercial Objective

In our blog Five Steps to Successfully Implement Dynamic Pricing, we encouraged you to start by defining your company’s commercial objective. But how do you determine your business goals? And how do those goals relate to your pricing strategy? A good commercial objective needs work. In this post we’ll explore the process of defining this objective and give you practical advice on how to get started.

Dynamic Pricing, Implementation

21.12.2018

How to Test the Effectiveness of Your Online Pricing

“Testing” is a buzzword in the world of online work. If you have a company that interacts with customers in the digital sphere, it’s likely that you want to consider testing in some form. And that’s a good thing. Testing gives you insights into consumer behavior and helps you make smarter decisions on your webshop. Web developers and marketers often use A/B testing to experiment how different web layouts influence consumer behavior. When consumers land on a site, they are randomly redirected to an A or B page, each of which has the same goal in mind but which varies in messaging or design. Developers and marketers then evaluate differences in conversion or bounce rate between the two pages to determine which performed best. Just like web developers, retailers can use testing to learn how prices influence the overall conversion rate for products. You can then use these insights to optimize your display price for margins and conversions — a crucial part of your company’s marketing plan. But testing prices online is not as easy as testing a website design.

Pricing Strategies, Implementation

13.12.2018

What's the Difference Between Dynamic and Personalized Pricing?

When it comes to automated pricing, retailers have several different strategies to choose from. Two of the most popular, however, are dynamic and personalized pricing strategies. Both capture the power of big data to provide competitive pricing on key products, but the difference between the two might be unclear to some retailers. In this blog post, we’ll highlight the key things you need to know about each of these methods, as well as the pros and cons of each.

Pricing Strategies, Retail Trends & Research

06.12.2018

New Report: Retail Pricing in the UK

What’s the state of pricing automation in the UK retail industry? Omnia surveyed 150 retailers across the country to uncover the answer to this question. We asked these retailers how they use technology in their pricing and market strategies, then analyzed the results to create a full Retail Pricing Wars report. The results were quite interesting. In all, the data suggest UK retailers struggle to keep up with the rapid pace of e-commerce, and many fight the tide without the proper technological tools. This reflects recent findings from Microsoft that UK retailers fall behind in integrating AI and automation into business.

Dynamic Pricing, Retail Trends & Research

28.11.2018

You're Invited to a Google & Omnia Webinar!

Today’s retail marketplace is chaotic, to say the least. Chasing product information and manually adjusting bids is time consuming and labor-intensive, not to mention inefficient. Pricing insights make the marketing process a little easier. By combining competitor price information with your own internal data (such as stock numbers and purchasing prices), your marketing team will gain new perspective for their strategic decision making. We’re excited to announce that we are hosting a joint webinar with Google on how to use pricing insights to ease the pains of online marketing. On December 12th, 2018 at 13:00 CET, Lisa Wedsberg from Google and Thijs Algra from Omnia will spend 45 minutes helping you understand how the retail marketplace is changing and how you can prepare for the future of omnichannel. Interested in learning more? Click here to sign up! Note, the registration form is in Dutch, but the webinar will be in English.

Retail Trends & Research

26.11.2018

5 Benefits of Electronic Shelf Labels

Retail is one of the most innovative industries out there. In recent years, one of the most interesting changes to hit the industry has been Electronic Shelf Labels (ESLs). These “electronic” versions of price tags use e-ink to display a price and are connected to a computer database. This labelling technology makes changing in-store prices as easy as typing a new price into the software and clicking “send”. These digital price tags have numerous benefits for retailers. But ultimately, the greatest advantages of electronic price tags for retail are the ability to engage in real-time dynamic pricing in-store and build an omnichannel experience to enhance customer loyalty. Interested in learning more about the benefits of these price tags? Here are 5 reasons brick-and-mortar retailers should consider the investment in retail label shelf holders.

Omni-channel, Omnichannel Retail

21.11.2018

How to Avoid a Price War on Black Friday

There is growing frustration among shops about Black Friday. This is most notable in the fashion industry, because of a consumer tendency to purchase several items of clothing at a discounted price, try the clothes on at home, then return 14 of the 15 pieces to the store. This phenomenon makes the holiday frustrating for several reasons: It clogs up the distribution network and overwhelms mail rooms around the world It fuels customer frustration when they need to wait for their products because of this pipeline error It falsely inflates retailers’ sales from the day and shows inaccurate stock levels Because of these frustrations, several retailers in the U.K. have chosen to forego the sales holiday this year. And since some evidence suggest that consumer trust in the holiday is declining, it might seem like Black Friday is a passing fad. So why should retailers continue participating in Black Friday?

Dynamic Pricing, Pricing Strategies, Shopping Holidays, Black Friday

08.11.2018

4 Ways Omnia Helps You Get the Most Out of Black Friday

Black Friday is growing in importance around the world. In the Netherlands alone, interest in the retail holiday grew 2,000% from 2012-2017. And with over 70% of shoppers in the U.S., U.K., Germany, and Canada aware of Black Friday and planning to take part, retailers and brands are under pressure to slash their prices to stay competitive, both online and offline.

Pricing Strategies, Implementation, Black Friday

26.10.2018

3 Lessons on Innovation from the First-Ever Omnia Reinvent

Last week we hosted the first-ever Omnia Reinvent—an exciting afternoon of conversation and networking at our Amsterdam headquarters. The highlight of the event were three different presentations from Omnia, Google, and Nextail. Each speaker opened a discussion about how retail is changing in the 21st century and left us with plenty to think about. In case you missed it, here are 3 major takeaways from Omnia Reinvent.

About Omnia

04.10.2018

5 Ways to Measure the ROPO Effect

In the retail market there is an increasing amount of attention around the so-called ROPO effect, or the Research Online Purchase Offline effect. This is not strange when you understand more than half of the offline sales are preceded by an online point of contact: according to Accenture, 88% of orientation processes leading to a physicial sale involve at least one online point of contact. An omnichannel retailer, therefore, needs to have good estimate of the ROPO effect in order to engage in effective bid management, and more. Learn how to measure the ROPO effect and how to take action in this infographic.

Marketing

20.09.2018

Improve Your Buying, Supply Chain, and Marketing with Pricing Insights

As a retailer, the only way to reach your full potential is to apply data-driven pricing. Otherwise you’ll be paying too much for your products, holding too much stock and wasting money on marketing. Using three examples we can illustrate how pricing software can give different departments the insights they need to take the right decisions.

Marketing, Implementation

04.09.2018

Omnia Retail Invited to Take Part in Leading Startup Accelerator

Omnia Retail has been invited to join the fifth batch of startups taking part in the prestigious Lafayette Plug and Play startup accelerator, as part of its ongoing international growth ambitions. Lafayette Plug and Play is the premier business accelerator for the retail and e-commerce industries and was born through a partnership between Galeries Lafayette Group and Silicon Valley based startup accelerator Plug and Play Tech Center.

About Omnia

22.08.2018

Four Ways to Use Dynamic Pricing to Prevent a Race to the Bottom

As a retailer, you’d prefer not to see your competitors undercut your prices. But at the same time, you want to avoid a race to the bottom at all costs. In this article, we explain four ways that you can use intelligent...

Pricing Strategies

07.08.2018

Boost Sales by Incorporating Weather Changes into Pricing Decisions

The effect of the weather on retail sales cannot be underestimated. The recent spell of hot weather in the UK and most of Europe has certainly had an impact on retail performance across various sectors. However, several marketing departments still poorly utilize links between marketing decisions and the weather. Understanding these links would give them a framework to take the weather changes into account, and thus potentially increase sales and profits. Omnia's algorithm includes input from a weather API in calculating optimal price and CPC bids so can easily incorporate weather changes into their pricing and marketing decisions. This blog describes examples of how incorporating the weather forecast in your commercial strategy can boost both your sales, as well as your profits.

Marketing, Pricing Strategies

31.07.2018

Negative Search Term Automation for Google Shopping with Omnia

A while back, we introduced the 5-level Google Shopping structure. This structure is perfectly adapted to the major differences in performance between generic and specific search terms, as Lupko clearly explained in his blog post. This structure gets the most out of various search terms. It also takes just a few hours to setup, requires little maintenance and can be fully automated. Until now, negative search term lists could not be automated. Thanks to a smart combination of Google Adwords scripts, Omnia data and Google Sheets, this aspect can now be automated as well. In this blog post, we will deal with the way negative search term lists have been automated, and how it applies to the 5-level structure.

Marketing, About Omnia

04.07.2018

Product Announcement: Omnia University

Exciting news here at Omnia! We’ve just launched a new module: Omnia University. Omnia University is created with the goal to help everyone in using Omnia to its full potential and to provide our customers and partners with in-depth knowledge and expert opinions about everything related to retail, e-commerce, pricing, marketing, and technology.

Product Update, About Omnia

22.06.2018

Discover Wasted Spend on Google Shopping with Omnia

John Wanamaker (1838-1922) - marketing pioneer - famously coined the phrase: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Surely, you must be thinking this phrase is outdated. Today’s marketers can track just about anything with cookie data, attribution models, and Google Analytics. With those vastly improved analytical capabilities, you would expect marketing budgets to be mostly spent where it makes a positive return. Not quite. Especially on Google Shopping, many of our new and prospective clients are not beating the 50% effectiveness hurdle. Not having insights and tools beyond AdWords has made Google Shopping management a gamble for them.

Marketing, Pricing Strategies

13.06.2018

Doing ETL Process with Azure Technologies

Introduction Omnia processes millions of retailer’s products information each day to deliver the best prices according to their needs. To gain advantage from machine learning techniques Omnia began a new project to backup and utilize its data to improve its business analytics and explore machine learning. The project has two main objectives: Backup data (about 38 GB per day, with expected growth in the coming months); Ability to create multiple ETL (Extract, transform, load) processes to make data available for diverse purposes a. This project ETL process is to transform unstructured data into business report data. Alongside that, we add the following technical requirements: Progress traceability and monitor the backup and the ETL; Facility to recover if something goes wrong in the process; Ability to scale the speed linearly to the amount of data; Flexibility to create multiple distinct ETL processes. As for constraints: Internet speed from our datacenter to Azure (about 50 MB/s); Couchbase version (3.0.0), cluster size and specs – to retrieve that for backup.

Technology, About Omnia, Omnia Tech

28.05.2018

Unlocking the Pricing Data Potential: Make Better Buying and Marketing Decisions

Well-managed companies recognize the critical role pricing plays in driving performance. A foundation (e.g. organization’s structure) that underpins excellence in pricing is key to realizing its full potential. However, large corporates usually have teams that work separately on topics such as pricing, buying, marketing, and supply chain. Based on Omnia’s experience there is a missing link between those teams that could add a lot of value when fully exploited. Since the marketing and supply chain department usually do not have access to pricing data, they might advertise and purchase different products than they would do if they would have access. This blog explores three examples how Omnia could facilitate the bridge between those teams, thereby enabling them to make better, data-driven decisions and realize pricing data’s full potential.

Marketing, Pricing Strategies

08.05.2018

Five Steps to Successfully Implement Dynamic Pricing

Getting started with dynamic pricing can feel overwhelming. There are loads of options and functionalities, which can lead to choice overload. A successful dynamic pricing setup relies on 5 core steps: Define your commercial objective Build a pricing strategy Choose your pricing method Establish pricing rules Implement, test, and evaluate the strategy In this post we'll cover each step briefly, but for more information be sure to check out the corresponding blog post for each element.

Implementation

25.04.2018

Omnia Retail Expands Executive Team: Andrea Lamelas Puga Joins as COO

Amsterdam - April 25, 2018. Omnia Retail, leading supplier of pricing and online marketing automation software for retailers, today announced the appointment of Andrea Lamelas Puga (39) as Chief Operating Officer. From March 15th, she directs Service Delivery & Operations and the company’s finance and HR functions. Lamelas Puga aims to prepare the Omnia team for rapid growth and international expansion. She will professionalize and digitize internal processes, while at the same time ensuring that the company's culture, which makes Omnia unique, is maintained.

About Omnia

14.03.2018

Price: The Most Important P in the Marketing Mix

In school, we learn that there are 7 Ps in the marketing mix: product, place, people, process, physical evidence, promotion, and price.

Marketing, Pricing Strategies, Featured

22.02.2018

Dynamic Pricing: Relevant for Every Retailer?

Prices from large retailers are rarely static anymore. More often, retailers make use of dynamic pricing: they use intelligent software to adjust prices multiple times a day. Prices may be automatically adjusted when, for example, stock levels at competitors are decreasing, when there is shown more interest in a product or when the weather forecast changes. Large retailers such as Amazon change their prices as often as every ten minutes. The success of industry leaders like Amazon shows that Dynamic Pricing is critical when organizations want to succeed in the e-commerce and omnichannel retail industry. But how does Dynamic Pricing work? And is Dynamic Pricing equally relevant for all retailers, big and small?

Implementation

13.02.2018

How to Avoid a Race to the Bottom with Dynamic Pricing

With today’s pricing transparency, price has become one of consumers’ key purchase decision factors. Shops navigate a tricky path when it comes to pricing: they don’t want to be undercut by competitors and lose sales, but they also don’t want to get caught in a “race to the bottom” where price cutting gets so extreme that margins completely disappear.

Pricing Strategies

18.01.2018

How Blue Mango Interactive used Omnia to Win the Dutch Search Award

If you are a current user of Omnia, you know that pricing and marketing are two sides of the same coin. If a product is priced is too low, it cannot carry the marketing cost needed to sell - indicating the need to incorporate marketing cost in pricing. Additionally, the price of a product is one of the most important factors impacting its online marketing performance. As you can see, pricing and marketing influence each other greatly, which is why we build the first tool in the market that can manage both. But, even if you are a current Omnia user, do you know all ways in which pricing intelligence can bring your marketing performance to new heights? This article will showcase three cutting edge methods of online marketing management using competitor pricing, one of which recently earned - online marketing agency - Blue Mango Interactive a Dutch Search Award.

Marketing, About Omnia

08.11.2017

Hardware.info Added as Exclusive Data Partner

We are happy to announce that we have added Hardware.info as a pricing data partner for the Netherlands and Belgium. Omnia has a direct and exclusive API connection with Hardware.info's database and can collect and update competitor data multiple times a day. Next to their unrivaled data coverage in the hardware category, Hardware.info also has deep retailers coverage in other electronics categories. This data connection is ready to be used and can be connected within a few minutes. Please contact info@omniaretail.com for more info and a free prodcut assortment match.

Product Update, About Omnia

27.10.2017

Tips & Tricks - Easily Analyze Marketing and Pricing in Omnia

Due to complete price transparency in online comparison shopping engines and marketing channels such as Google Shopping, consumers can directly compare prices between competing retailers. It’s even possible to sort by price! In such a situation, it becomes very hard to convert the products which are relatively expensive compared to competitors.

Marketing, About Omnia

05.10.2017

Omnia Retail Targets International Growth with Capital Injection

Omnia Retail supplies retailers with algorithm-driven software for dynamic pricing and dynamic online marketing. With this Software-as-a-Service (SaaS) platform, Omnia Retail is the market leader in the Netherlands. Omnia will use Connected Capital's capital injection to ﬁnance its international growth ambition.

About Omnia

09.08.2017

5 Ways To Measure ROPO Effect [INFOGRAPHIC]

In the retail market there is an increasing amount of attention around the so-called ROPO effect, or the Research Online Purchase Offline effect. This is not odd when you understand more than half of the offline sales are preceded by an online point of contact. An omnichannel retailer, therefore, needs to have good estimate of the ROPO effect in order to engage in effective bid management, and more. Learn how to measure the ROPO effect and what to do with this information in our new infographic.

Marketing

12.07.2017

Will the EU Limit Google Shopping?5-Level Campaign to Maximize Traffic

Google Shopping has been thriving over the few last years and on average retailers are already spending over 50% of their paid search budget on shopping. The EU's recent verdict will cause some changes to Google Shopping in the EU. How this will exactly effect the consumer and the retailers is still unclear. However, given Google Shopping's current market share, they are most likely to remain, by far, the most dominant party. The pie may become slightly smaller in the short term, forcing retailers to fight harder for their traffic share. Having a solid campaign structure to deal with the challenges of Google Shopping is crucial in maintaining and growing one's traffic share.

Marketing, Implementation

06.07.2017

Product Update: Improved Console Speed and Faster Channel Exports

After launching Omnia last year, we have been grown rapidly and already 12.5 million products run through Omnia's Dynamic Pricing and Marketing processes every hour. Our focus has been on supporting this growth and developing new functionalities so that our customers can perform all desired actions for their entire product range. However, the combination of this rapid growth in both functionalities and products has caused some processes to take longer than might be expected. That's why we've spent a lot of time accelerating various screens and processes within Omnia over the last 2 months. Most likely you have already noticed the speed improvement in the console, but we would also like to inform you via this newsletter about improvements in 3 other area's.

Product Update, About Omnia

15.06.2017

Dynamic Pricing is Also Possible in Physical Stores: Here’s How

More and more e-commerce players use dynamic pricing to automate pricing to grow sales and contribution margin. This leads to frequent price changes on their entire stock with some products even getting repriced multiple times a day. For physical stores, the process of printing and changing a single price tag in a physical store takes several minutes and physical stores carry many thousands of products. How then can omnichannel retailers keep up with pure e-commerce players, for whom changing prices is a completely digital event taking at most milliseconds, and therefore are changing their prices multiple times per day?

Omnichannel Retail

08.05.2017

3 Dynamic Pricing Methods and How to Implement Them in Omnia

The rise of e-commerce has led to a greater assortment of shops. In addition, the internet has greatly increased price transparency in the market, which in turn has increased the frequency of price changes. The combination of these two factors made dynamic pricing a necessity in today’s retail market. And as part of the Five Steps to Successfully Implement Dynamic Pricing, shops need to choose a pricing method that makes sense for their organization. Dynamic pricing is often equated with a purely competitor-based pricing method. For example, “Always adjust the price to the lowest of the three competitors X, Y and Z”. Competitor-based pricing, however, isn’t the only dynamic pricing method, nor is it the most recommended pricing method. Three dynamic pricing methods are outlined in this blog post.

Pricing Strategies, Implementation

28.02.2017

Get the Most Out of Facebook Dynamic Ads with Omnia Dynamic Marketing

The world’s largest social network keeps expanding. With over a billion monthly active users, Facebook provides great marketing potential for any business. Because the platform is well aware of this fact, it is constantly adding new opportunities for businesses trying to expand their reach. It now seamlessly blends advertisements with generic content, adds social proof and stimulates sharing and liking. Facebook also allows retailers to use their immense data sets to create audiences based on interests, marital status, income, and many other factors.

Marketing, Implementation

07.12.2016

What does Amazon’s Increased Focus on the Netherlands Mean for Pricing in the Dutch Market?

After launching amazon.nl with an assortment of Dutch Kindle e-books by the end of 2014, Amazon recently made a second step in entering the Dutch market. Last week it added the Dutch language to their German website, amazon.de. While parts of the website have not yet been translated and there is no iDeal payment option yet, this is a clear sign that Amazon is starting to focus more on the Dutch market. It is becoming clear from comments on articles in the trade press about this move by Amazon that opinions vary wildly as to what this impact will be on pricing of products in the Netherlands. Some claim that “all margins will shrink to zero”, while others claim that Amazon is not priced aggressively at all.

Retail Trends & Research, Amazon

10.03.2016

Important Update: Google Tightens their Requirements for EAN / GTIN Codes

We would like to inform you of an important update by Google concerning the Global Trade Item Number (GTIN) requirements, and show you how you can utilize Omnia to give your products the appropriate GTIN format. In 2015 Google made GTINs obligatory for the products of 50 specified brands. From now until May 16th 2016, it is mandatory for advertisers to supply the correct GTINs and the corresponding brand for all new products for which a GTIN code has been assigned by the manufacturer.

Marketing, Implementation

Price Points by Omnia Retail

Penetration Pricing Strategy: Advantages, Disadvantages, Examples And Price Skimming Comparison

Adapting To A New Normal After COVID-19: A Retail Perspective

How Odd Even Pricing Helps You Utilize the Power of Psychology

What is a Value-Based Pricing Strategy?

Meet the Team: Vanessa Verlaan

3 Pricing Strategies that Incorporate Product Popularity

Amazon NL's Launch and Corona: How COVID influences the Marketplace

What is Stock-Based Pricing?

A Letter to our Customers and Partners

How the Coronavirus Will Affect Retail

What Happened on Day One of Amazon NL?

The 7 Business Strategies of Amazon: Secrets Behind the Company's Success

How Does Amazon's Search Algorithm Work?

What 3,903 Products can Teach us About Cyber Week Discounts

Take Control of Black Friday with These 3 Pricing Tips from the Experts

Why the Experts Hate the Word 'Omnichannel' (and Other Lessons from REINVENT 2019)

4 Things to Know About Data Quality in Dynamic Pricing

What Makes Omnia Different: Customer Success

How Reference Pricing Keeps Your Private-Label Products Agile

What Do You Need to Build a Dynamic Pricing Solution?

How to Create Organizational Clarity around Dynamic Pricing

Why UK Retail Sales Slumped in H1 2019 (and How to Fix It)

26 Stats About Amazon Prime Day 2019

The Omnia Management Team is Expanding

Why Dynamic Pricing is Less Risky Than You Think

Brands Can Differentiate Assortments to Improve Retailer Relationships

3 Things Brands Need for a Successful D2C Strategy

Why are More Brands Going Direct-to-Consumer? A Special Interview with A.T. Kearney

The History of Dynamic Pricing in 7 Minutes (Or Less)

Meet the Team: Nathan Johnstone

What is Charm Pricing?

New Case Study with Profile

How to Get Your Company Ready for Dynamic Pricing

Meet the Team: Haiko Krumm

Everything You Need to Know About the ROPO Effect

How Retail Seasonality is Changing

4 Categories Where Dynamic Pricing is on the Rise

Our Year in Review: 2018 at Omnia Retail

3 Ways Retailers Can Prepare For Valentine's Day

How to Build a Pricing Strategy

What is a High-Runner Strategy?

How to Win at Omnichannel Retail

How to Define your Commercial Objective

How to Test the Effectiveness of Your Online Pricing

What's the Difference Between Dynamic and Personalized Pricing?

New Report: Retail Pricing in the UK

You're Invited to a Google & Omnia Webinar!

5 Benefits of Electronic Shelf Labels

How to Avoid a Price War on Black Friday

4 Ways Omnia Helps You Get the Most Out of Black Friday

3 Lessons on Innovation from the First-Ever Omnia Reinvent

5 Ways to Measure the ROPO Effect

Improve Your Buying, Supply Chain, and Marketing with Pricing Insights

Omnia Retail Invited to Take Part in Leading Startup Accelerator

Four Ways to Use Dynamic Pricing to Prevent a Race to the Bottom

Boost Sales by Incorporating Weather Changes into Pricing Decisions

Negative Search Term Automation for Google Shopping with Omnia

Product Announcement: Omnia University

Discover Wasted Spend on Google Shopping with Omnia

Doing ETL Process with Azure Technologies

Unlocking the Pricing Data Potential: Make Better Buying and Marketing Decisions

Five Steps to Successfully Implement Dynamic Pricing

Omnia Retail Expands Executive Team: Andrea Lamelas Puga Joins as COO

Price: The Most Important P in the Marketing Mix

Dynamic Pricing: Relevant for Every Retailer?

How to Avoid a Race to the Bottom with Dynamic Pricing

How Blue Mango Interactive used Omnia to Win the Dutch Search Award

Hardware.info Added as Exclusive Data Partner

Tips & Tricks - Easily Analyze Marketing and Pricing in Omnia

Omnia Retail Targets International Growth with Capital Injection

5 Ways To Measure ROPO Effect [INFOGRAPHIC]

Will the EU Limit Google Shopping?5-Level Campaign to Maximize Traffic

Product Update: Improved Console Speed and Faster Channel Exports

Dynamic Pricing is Also Possible in Physical Stores: Here’s How

3 Dynamic Pricing Methods and How to Implement Them in Omnia

Get the Most Out of Facebook Dynamic Ads with Omnia Dynamic Marketing

What does Amazon’s Increased Focus on the Netherlands Mean for Pricing in the Dutch Market?

Important Update: Google Tightens their Requirements for EAN / GTIN Codes

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