Blog

A collection of posts about Omnia, pricing and marketing automation, and the latest retail industry trends.

How to Build a Pricing Strategy

This week we have a guest post from Johan Maessen, owner of Commercieel Verbeteren. Johan has over 10 years ...
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What is a High-Runner Strategy?

How do companies like Amazon maintain such a huge market share and keep their prices low without losing ...
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How to Win at Omnichannel Retail

The rise of omnichannel is one of the most significant revolutions in the retail industry.
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How to Define Your Commercial Objective

In our blog Five Steps to Successfully Implement Dynamic Pricing, we encouraged you to start by defining your ...
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How to Test the Effectiveness of Your Online Pricing

“Testing” is a buzzword in the world of online work. If you have a company that interacts with customers in ...
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What's the Difference Between Dynamic and Personalized Pricing?

When it comes to automated pricing, retailers have several different strategies to choose from.   Two of the ...
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New Report: Retail Pricing in the UK

What’s the state of pricing automation in the UK retail industry?   Omnia surveyed 150 retailers across the ...
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You're Invited to a Google & Omnia Webinar!

Today’s retail marketplace is chaotic, to say the least. Chasing product information and manually adjusting ...
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