Price Points by Omnia Retail

“Even if you don't manage company culture, a specific culture will emerge. Although it probably won't be the culture you envisioned,” says Omnia Retail’s COO Vanessa Verlaan who presented on the topic of building a...

“Even if you don't manage company culture, a specific culture will emerge. Although it probably won't be the culture you envisioned,” says Omnia Retail’s COO Vanessa Verlaan who presented on the topic of building a strong and healthy workplace culture at the annual World Class Workforce Transformation conference in Frankfurt, Germany in January.

Name: Vanessa Verlaan Company Role: Chief Operations Officer

Name: Vanessa Verlaan Company Role: Chief Operations Officer

Name: Julian Bieber Company Role: Working Student Backend Development

Name: Julian Bieber Company Role: Working Student Backend Development

Name: Melissa Cron Company Role: Junior Consultant

Name: Melissa Cron Company Role: Junior Consultant

Name: Anas Anjaria Company Role: Backend Engineer

Name: Anas Anjaria Company Role: Backend Engineer

Name: Jolene Ekuam Company Role: Junior Consultant

Name: Jolene Ekuam Company Role: Junior Consultant

Name: Yuqiang Liu Company Role: Backend Developer

Name: Yuqiang Liu Company Role: Backend Developer

Name: Melissa Castelyn Company Role: Financial Controller

Name: Melissa Castelyn Company Role: Financial Controller

Like any good sports team, Omnia takes a look at its wins and losses that shaped the year. With the acquisition of Patagona in 2021, this year would be the first full year as a combined company, bringing challenges and...

Like any good sports team, Omnia takes a look at its wins and losses that shaped the year. With the acquisition of Patagona in 2021, this year would be the first full year as a combined company, bringing challenges and triumphs. As the team enjoys the festive season and cooler weather, Omnia takes a look at some of the milestones and goals achieved that made 2022 a successful year. In addition, we’ll be sharing some of our best performing thought leadership articles that helped solidify our name as leaders in pricing and retail knowledge in Europe.

Name: Max Bäumer Company Role: Team Lead Technical Support

Name: Max Bäumer Company Role: Team Lead Technical Support

Name: Manuel Zahn Company Role: Team Lead of Team Constellation

Name: Manuel Zahn Company Role: Team Lead of Team Constellation

Name: Elisa Mozena Company Role: Senior Corporate Recruiter

Name: Elisa Mozena Company Role: Senior Corporate Recruiter

Name: Srinivas Sista Company Role: Operations Process Manager

Name: Srinivas Sista Company Role: Operations Process Manager

Name: Brend Kolfschoten Company Role: Junior Consultant

Name: Brend Kolfschoten Company Role: Junior Consultant

Name: Dennis Koschinski Company Role: Backend Developer

Name: Dennis Koschinski Company Role: Backend Developer

Name: Yazah Wainakh Company Role: Software Developer

Name: Yazah Wainakh Company Role: Software Developer

Name: Tim Avemarie-Scharmann Company Role: Head of Knowledge & Scalability

Name: Tim Avemarie-Scharmann Company Role: Head of Knowledge & Scalability

As Omnia Retail moves into the next phase of growth, a new member of its leadership team is set to assist in driving forward the company’s multinational strategy: Hande Erdogan, Omnia Retail’s new Chief Financial...

As Omnia Retail moves into the next phase of growth, a new member of its leadership team is set to assist in driving forward the company’s multinational strategy: Hande Erdogan, Omnia Retail’s new Chief Financial Officer, who joined the team in April at the company’s Amsterdam offices.

Name: Milena Shayan Company Role: Customer Success Manager

Name: Milena Shayan Company Role: Customer Success Manager

Name: Hector Rubin Company Role: Junior Consultant Trainee

Name: Hector Rubin Company Role: Junior Consultant Trainee

Not even the Wall Street crash of 2008 saw the retail world having to relearn the wants and needs of the modern consumer as much as the last two years of the coronavirus pandemic. As 2022 enters its second quarter,...

Not even the Wall Street crash of 2008 saw the retail world having to relearn the wants and needs of the modern consumer as much as the last two years of the coronavirus pandemic. As 2022 enters its second quarter, lockdowns have largely been lifted and the closest thing to normal life is resuming. However, one thing that won’t be returning to “normal” are the hows, whys and whats of purchasing decisions. Consumers are forever changed, and that means retailers and brands are going to need to learn quickly or sink fast. How have consumers changed and where are they spending their money and their time? Are pre-pandemic buying methods and spending habits going to make a return? How can retailers and brands retain customer loyalty? We have highlighted some key trends to shed light on the answers to these questions.

Celebrating an important milestone for a company that largely founded and revolutionised pricing software solutions across Europe a decade ago, Omnia Retail celebrated its 10th birthday last week with a team event at...

Celebrating an important milestone for a company that largely founded and revolutionised pricing software solutions across Europe a decade ago, Omnia Retail celebrated its 10th birthday last week with a team event at their Darmstadt office in Germany.

Name: Marielle Roozendaal Company Role: Employee Experience Manager

Name: Marielle Roozendaal Company Role: Employee Experience Manager

Name: Andreas Frankenberger Company Role: Chief Technical Officer (CTO)

Name: Andreas Frankenberger Company Role: Chief Technical Officer (CTO)

Name: Nik Shulrufer Company Role: Software Developer

Name: Nik Shulrufer Company Role: Software Developer

Name: Ola Aboamer Company Role: Lead Frontend Developer

Name: Ola Aboamer Company Role: Lead Frontend Developer

Omnia Retail has proudly signed the SER Diversity in Business charter for equal workplace treatment, further showing our commitment to building an open and inclusive environment for all of our employees and becoming a...

Omnia Retail has proudly signed the SER Diversity in Business charter for equal workplace treatment, further showing our commitment to building an open and inclusive environment for all of our employees and becoming a part of a network of companies across the Netherlands that prioritises diversity and inclusion (D&I) within business.

The global coronavirus pandemic has peeled back the curtain on a number of trends and problems within the global workforce, a major one being the importance of diversity and inclusion within companies. More so, in 2021,...

The global coronavirus pandemic has peeled back the curtain on a number of trends and problems within the global workforce, a major one being the importance of diversity and inclusion within companies. More so, in 2021, 50% of employees felt that discrimination is affecting their ability to be promoted or fairly compensated. However, discrimiation is not a new issue. It has been around in business since business first began. What we now call diversity and inclusion (D&I) started off as equal employment laws and affirmative action in the 1960s. So, in 2022, how is inclusion in the workplace being addressed? As we at Omnia further drive diversity and inclusion in our workplace, we have noted a few key points that should not be overlooked. How can one structure D&I programs to last in the long run, and not just become a flash in the pan? Think of D&I programs as a pyramid: The top is about leadership - the C-suite and senior management - that needs to enforce these programs with a trickle-down effect. They need to have the vision while taking accountability for the maintenance and governance of the program. In the middle is structural and behavioural inclusion that covers inclusive practises and structures as well as open-minded decisions and mindsets. The foundation of the pyramid, which is the bulk of it, should represent a change in attitudes, company culture and outcomes that have come from within the organisation, which are often one of the most challenging aspects. D&I programs should or would typically overcome unconscious bias, accepting differences, managing diverse teams, embedding behaviours and culture, while on the legal side, non-discrimination and regulatory compliance which covers the laws and codes of conduct set up to ensure equality. D&I in Europe, today Concluding in September 2021, PricewaterhouseCoopers (PwC) released a report on the state of diversity and inclusion, surveying more than 970 corporations in 26 industries across 19 countries in Europe. Overall, the results show that although many European businesses have stated a commitment to focusing on and expanding their D&I efforts, there is still a lot of opportunity to be gained from ensuring equal opportunities within companies, no matter of race, gender, sexual orientation, nationality and/or religion. According to PwC, D&I programs should have four basic levels in order for them to be fully implemented, and a similar approach was used within Omnia Retail: Phase one — Understanding the Facts of Today: Taking a hard look at the current state of D&I at the company today. Phase two — Building an Inspirational Strategy: Creating a plan that will drive D&I goals for the future. Phase three — Developing Leadership Engagement: Getting senior management to drive D&I goals. Phase four — Creating Sustainable Movement: This is the highest level of maturity for the program. Executing real-world results that see employees experience the positive results of the program. How well are D&I programs being implemented? Out of the surveyed organisations, only 2% reached the highest level of maturity, which is the fourth phase, when compared to PwC’s levels of D&I integration. An overwhelming majority of 54% of respondents felt that D&I programs remained in the basic stages of maturity in phase one; 18% felt that their companies fell short on D&I efforts around the second phase; and 25% felt it was the third phase where efforts stagnated. That’s in comparison to the 76% that stated D&I was a core value. More than half of companies, 60%, are using D&I as a strategy for two reasons: To attract and keep talent; and a few to simply comply with legal requirements. While there is a small group only using the guise of D&I programs to prop up their stature or prominence or to appease the expectations of customers. A greater number are utilising D&I programs for the growth of the business and their employees, a welcoming sign of adoption. Diversity, inclusion, and now equity As the workplace evolves so do the ways in which we expect these spaces to be safe, comfortable, welcoming and fair environments for employees that occupy these spaces. More recently, D&I programs are starting to include equity, which is the crux of the equation that ensures impartiality and that processes provide fair and equal outcomes for all employees. It’s not just enough to make employees feel accepted for who they are or where they come from - they must be able to work with the knowledge that no matter who they are, it has no impact on their progression within the company. Catalina Colman, the Director of HR and Inclusion at Built In, an online portal for young professionals looking to enter the tech or ‘SaaS’ environment , says that “equity takes into account the fact that not everybody is starting at the same level.” Colman continues to use the example of applying for a home loan at the bank: Although the bank may vow to not discriminate based on race, gender or ethnicity, that doesn’t account for an applicant’s existing debt, socioeconomic status, domestic issues, unique living arrangements or student loans. Equity “is about levelling the playing field so the barriers to entry are the same for every single individual”. A double-edged sword According to the surveyed companies, there are little to no drivers for senior management and the C-Suite to implement D&I programs. Only 10% said their performance evaluations of and annual salary increases for senior management are affected. 40% of respondents said that neither employees or senior management are tasked with D&I responsibilities. However, although looking at the results of PwC’s 2021 survey is helpful in understanding where some companies are going wrong in terms of D&I efforts, we should not discount the many companies across Europe making great strides in diversifying their teams and moulding open-minded and accepting company cultures. Across 7,000 companies tracked worldwide on the Thomson Reuters' Diversity and Inclusion Index, European companies top the list for having the most diverse teams. In fact, 8 out of 10 of the most diverse companies in the world are European. In November 2018, leaders from more than 50 European companies signed the European Roundtable of Industrialists’ pledge to implement D&I strategies and by 2019, that number increased to more than 700 European companies being listed on the Financial Times’ annual list of diversity leaders. Looking to the future Tackling diversity may seem like a monumental task, so it may be best to start with something simple: a conversation. What’s working and what isn’t? Where are there cracks in processes and structures and who is responsible for them? A leading article in 2015 by McKinsey & Company, updated in 2021, detailed how companies not only perform better but exceed financial industry medians when they have a high percentage of racial and ethnic diversity. In addition, companies that achieved in the top quartile for gender were 15% more likely to achieve the same thing. Looking at this data, we can agree that the benefits of having diverse teams, senior managers and C-suites goes beyond what society should or would expect. Chief Operations Officer of Omnia Retail, Vanessa Bernhart Verlaan says: “Greatness and creativity start with everyone feeling free to bring their best self forward,” who is the driving force behind the company’s culture and the continuous implementation of the D&I project. One of our three core values is “Free To Be You And Me”, a company-wide focus on diversity, equity and inclusion, and with a team of employees from 12 different countries across 5 continents, we continue to see the positive effects such principles and values have at a grassroots level. Learn more about Omnia Retail via our LinkedIn page.

Name: Leon Curling-Hope Company Role: Head of Marketing

Name: Leon Curling-Hope Company Role: Head of Marketing

Name: Maximilian Bank Company Role: Chief Commercial Officer

Name: Maximilian Bank Company Role: Chief Commercial Officer

This Thursday Omnia Retail announced the acquisition of German pricing software provider Patagona. Both companies are specialized in dynamic pricing software and with the integration Omnia will become Europe’s leading...

This Thursday Omnia Retail announced the acquisition of German pricing software provider Patagona. Both companies are specialized in dynamic pricing software and with the integration Omnia will become Europe’s leading enterprise pricing solution.

Name: Santiago Alfaro Gimeno Company Role: Junior Consultant

Name: Santiago Alfaro Gimeno Company Role: Junior Consultant

Name: Kristina Kukhalashvili Company Role: Junior Consultant

Name: Kristina Kukhalashvili Company Role: Junior Consultant

Name: Suzanne Meinders Company Role: Junior Consultant

Name: Suzanne Meinders Company Role: Junior Consultant

Name: Tommy Hackley Company Role: Junior Consultant

Name: Tommy Hackley Company Role: Junior Consultant

Name: Marwa Lamouni Company Role:

Name: Marwa Lamouni Company Role:

Name: Saskia Zoe Mueller-Herbst Company Role: Junior Consultant

Name: Saskia Zoe Mueller-Herbst Company Role: Junior Consultant

In this edition of Meet the Team we have Martijn Crooijmans in the starring role. Martijn is one of our fresh Junior Consultants within our new traineeship program.

In this edition of Meet the Team we have Martijn Crooijmans in the starring role. Martijn is one of our fresh Junior Consultants within our new traineeship program.

Whether car camping in Namibia, speeding around Medemblik, or in his work at Omnia, Niels Botman, our Product Business Analyst, has a keen sense of adventure. In this month’s “Meet the Team,” you’ll get the chance to...

Whether car camping in Namibia, speeding around Medemblik, or in his work at Omnia, Niels Botman, our Product Business Analyst, has a keen sense of adventure. In this month’s “Meet the Team,” you’ll get the chance to learn more about Niels and how he helps make sure Omnia’s product is constantly improving.

This week in our Meet the Team series, we’re featuring Nathan Johnstone, Omnia’s Chief Architect and Oceania continent expert. A proud Kiwi with an entire closet’s worth of New Zealand-themed t-shirts, Nathan’s in...

This week in our Meet the Team series, we’re featuring Nathan Johnstone, Omnia’s Chief Architect and Oceania continent expert. A proud Kiwi with an entire closet’s worth of New Zealand-themed t-shirts, Nathan’s in charge of taking the Omnia technical architecture to the next level.

How do you build a stable pricing strategy in an industry that's rapidly changing? That's the challenge Profile faced when they first approached Omnia. The tire and auto parts service had a strategy that had grown...

How do you build a stable pricing strategy in an industry that's rapidly changing? That's the challenge Profile faced when they first approached Omnia. The tire and auto parts service had a strategy that had grown organically over its 30+ years in operation. But as the industry shifted and online pure players emerged, Profile needed to change its operations. Profile took the process of adopting Dynamic Pricing as an opportunity to dive deep and improve its internal processes. With the help of Omnia partner Johan Maessen of Commercieel Verbeteren, Profile improved its margins, centralized its pricing decision making, and improved its overall understanding of its pricing mechanisms. Interested in learning more about the process? Click here to get your free copy of the case study.

Today we continue our Meet the Team series with Haiko Krumm, Omnia's Vice President of Customer Success by day, and adrenaline-fueled daredevil by night. With more than 12 years of experience in the world of Customer...

Today we continue our Meet the Team series with Haiko Krumm, Omnia's Vice President of Customer Success by day, and adrenaline-fueled daredevil by night. With more than 12 years of experience in the world of Customer Success, Haiko's our go-to expert for making sure our customers get as much value out of their Omnia software as possible. We sat down and asked Haiko about his career path, why he believes so deeply in customer success, and where he wants to take the company in the future. Want to work directly with Haiko? We're hiring! Check out our Careers page to see our vacancies.

It's a month into 2019, but things are moving fast here at Omnia. This is set to be a year of immense growth — and for you that means new features, better usability of the tool, and even more insights into your pricing...

It's a month into 2019, but things are moving fast here at Omnia. This is set to be a year of immense growth — and for you that means new features, better usability of the tool, and even more insights into your pricing and online marketing data. However, none of that would have been possible without the foundations we laid in 2018. Check out what we did in 2018 to support these new developments for the product, and learn more about what's coming this year.

Last week we hosted the first-ever Omnia Reinvent—an exciting afternoon of conversation and networking at our Amsterdam headquarters. The highlight of the event were three different presentations from Omnia, Google, and...

Last week we hosted the first-ever Omnia Reinvent—an exciting afternoon of conversation and networking at our Amsterdam headquarters. The highlight of the event were three different presentations from Omnia, Google, and Nextail. Each speaker opened a discussion about how retail is changing in the 21st century and left us with plenty to think about. In case you missed it, here are 3 major takeaways from Omnia Reinvent.

Omnia Retail has been invited to join the fifth batch of startups taking part in the prestigious Lafayette Plug and Play startup accelerator, as part of its ongoing international growth ambitions. Lafayette Plug and...

Omnia Retail has been invited to join the fifth batch of startups taking part in the prestigious Lafayette Plug and Play startup accelerator, as part of its ongoing international growth ambitions. Lafayette Plug and Play is the premier business accelerator for the retail and e-commerce industries and was born through a partnership between Galeries Lafayette Group and Silicon Valley based startup accelerator Plug and Play Tech Center.

Amsterdam - April 25, 2018. Omnia Retail, leading supplier of pricing and online marketing automation software for retailers, today announced the appointment of Andrea Lamelas Puga (39) as Chief Operating Officer. From...

Amsterdam - April 25, 2018. Omnia Retail, leading supplier of pricing and online marketing automation software for retailers, today announced the appointment of Andrea Lamelas Puga (39) as Chief Operating Officer. From March 15th, she directs Service Delivery & Operations and the company’s finance and HR functions. Lamelas Puga aims to prepare the Omnia team for rapid growth and international expansion. She will professionalize and digitize internal processes, while at the same time ensuring that the company's culture, which makes Omnia unique, is maintained.

Omnia Retail supplies retailers with algorithm-driven software for dynamic pricing and dynamic online marketing. With this Software-as-a-Service (SaaS) platform, Omnia Retail is the market leader in the Netherlands....

Omnia Retail supplies retailers with algorithm-driven software for dynamic pricing and dynamic online marketing. With this Software-as-a-Service (SaaS) platform, Omnia Retail is the market leader in the Netherlands. Omnia will use Connected Capital's capital injection to finance its international growth ambition.