Name:
Melissa Cron

Company Role:
Junior Consultant

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What do you do at Omnia Retail?
I’m in the Junior Consultant traineeship so I will be rotating through different functions within
the company. I’m currently in the Customer Success team where my main goal is to help our
customers gain the maximum value out of Omnia. This comes with building new and existing
relationships, understanding our customers’ pricing needs, and translating them into our tool.

What is something people in your industry have to deal with that you want to fix?
Nowadays the internet is saturated with retailers and brands selling online which, as a
consumer, can overwhelm you with the number of choices available. Now imagine this from the
seller's perspective: they need to monitor their competitors and quickly adjust their own prices
based on all this information while taking into account their own pricing strategies/goals.
Without a tool like Omnia, this can become an extremely tedious, time-consuming, and
manually-intensive task.

What is your past experience, of working in your position?
Regarding my educational background, I hold a BSc in Economics and Business Economics
from Maastricht University, and an MSc in Strategic Management from Erasmus University
Rotterdam. After my studies and before joining Omnia, I moved back to Thailand and worked as
a Customer Service Officer in the automotive department of a microelectronics manufacturing
company.

What do you like about working at Omnia Retail so far?
Each day presents a different challenge so there is always something new to learn. I feel that the
bar is set very high within the company, which encourages me to do my best. The company
values are something important to me and they really are instilled in everything we do. Last but
definitely not least, my colleagues are great; they’re a fun bunch and always there to lend a hand
or support when needed.

What are the values that drive you?
Honesty, empathy, integrity, and kindness

What are your top favorite books, podcasts, or documentaries?
- The Twilight Saga
- The Surgeon: A Rizzoli & Isles Novel
- Favorite documentary: Inside Job

What do you enjoy doing when you are not working?
I have recently taken up baking which is quite fun (although the cost of ingredients nowadays
has me questioning this hobby). Besides that, you will probably find me on the couch looking
online at the many restaurants in Amsterdam I would like to try, reading non-fiction books, or
watching TV shows (usually reality TV shows or The Office on repeat most of the time). My
resolution for this year is to be more physically active, but that is still a WIP.

Let’s end with your favorite quote!
“You miss 100% of the shots you don’t take” - Wayne Gretzky