5 Ways To Measure ROPO Effect [INFOGRAPHIC]

August 9, 2017 Lupko Pot

In the retail market there is an increasing amount of attention for the ROPO effect, or Research Online Purchase Offline. This is not so strange when you realize more than half of the offline sales are preceded by an online point of contact. An omnichannel retailer therefore needs to have good estimate of the ROPO effect in order to engage in effective bid management, and more. Learn how to measure the ROPO effect and what to do with this information... Read more...

Get the most out of Facebook Dynamic Ads with Omnia Dynamic Marketing

February 28, 2017 Lupko Pot

The world’s largest social network keeps expanding. With over a billion monthly active users, Facebook provides a great marketing potential for any business. Because the platform, is well aware of this fact, it is constantly adding new opportunities for businesses trying to expand their reach. It now seemlessly blends advertisements with generic content, adds social proof and stimulates sharing and liking. Facebook also allows retailers to use their immense set of data, in order to create audiences based on interests,... Read more...

Important update: Google tightens their requirements for EAN / GTIN codes

March 10, 2016 Sander Roose

We would like to inform you of an important update concerning the Global Trade Item Number (GTIN) – requirements, that will soon be extended by Google, and show you how you can utilize Omnia to supply your products with the acceptable GTIN format. In 2015 Google started with making the supply of GTINs obligatory for products from a list of 50 brands. Now, from May 16th 2016 it is mandatory it is mandatory for advertisers to supply the correct GTINs... Read more...